This Split Test Kicked Ass And Exploded Conversions

Kick Ass Split Test That Exploded Conversions

So I just listened to a message on Voxer from a friend of mine in Russell Brunson’s Inner Circle, and it completely sparked off a memory of a…

Killer Kick-Ass Split Test

…that we ran in the past that exploded conversions – that’s what I want to share with you.

Good morning welcome to another episode of The Drive. It’s Dean here of course, on the way to Internet Profits HQ.

It has now turned frosty here in the UK. It is that time of year. It is getting real cold. Except I only ever wear these black t-shirts!

I need to start kitting out for winter. So you might see me soon in maybe like a sweatshirt or something, who knows? Might just go crazy on you guys.

So, split testing. Probably…

One Of The Most Under-Utilised Things For Most Marketers

Not that they’ll tell you that. But probably true.

Far too many people don’t split test. Or if they do, they probably do it one time and then that’s it. But it’s one of the most valuable things you can actually do, right?

If you are sending traffic to a page and you are not split testing to optimise it continually for maximum conversions, you’re crazy!

So, as I said in the intro, I just had a Vox this morning from somebody, and they were actually in the USA, so obviously American accent. And they basically said to me like,

“Oh My Gosh, Your Accent Is Insane…”

“Our members would go nuts for your accent.” Something like that.

But anyway, basically talking about accents. And I’m like, “Well, I don’t have an accent. YOU have an accent.”

And it just reminded me, and I’m like, “Oh, that split test we did, and how much it beat it.”

So obviously I’m from the UK, alright? I am English. This is my accent – I have an English or British accent. But there was a split test that we did and I thought…

I Wonder If My Accent Is Lowering Conversions?

This was something, actually for a long time, I never even thought about. Because this was just me. I’m doing my own videos. I’m doing my own presentations, own sales videos. Why would I do anything else?

Continue reading on my blog: This Split Test Kicked Ass And Exploded Conversions

Sales Funnel Strategy That Dooms Most Internet Marketers To Failure

This is the sales funnel strategy, or the components of the sales funnel stages that every online marketing funnel must incorporate in one form or another in order to profitably compete for traffic in today’s marketplace, according to Dean Holland, CEO of Internet Profits Ltd.

Dean starts, “Most internet marketers are doomed to fail, okay? And I’m going to tell you why, right here!

So good morning, by the way. Welcome to another episode of The Drive. It’s Dean Holland here, and we are on this journey to Internet Profits HQ right now and…

Your Sales Funnel Strategy Is A Serious Topic!

This is one that’s probably not going to come as a good news for anybody, well not for the majority, especially if they don’t act.

I’ve been in the internet marketing industry full-time since 2009, but I started back in 2004. And so I’ve seen a lot. I’ve been a part of many evolutions in sales funnel strategy over the last 12 or so years in this industry.

We’re at a point where major shifts are taking place, major things are happening. And for those that don’t adapt, for those that don’t move with it…

You Might As Well Just Give Up Now, Because It’s Only Going To Get Worse!

So let me tell you what I’m talking about, so there’s some substance to this claim.

For a long, long time in this industry, even before I was around, it was pretty straightforward in some respects, for people to sell products and make a profit.

I wasn’t able to do it myself because, quite frankly, I just hadn’t figured things out early on in my online marketing career.

But I now know certain people, and hear their stories, and they talk about the good old days when you could just go to Clickbank, choose an affiliate offer, get an affiliate link, set up a Google Ad, and literally drive traffic direct, straight to the Clickbank offer or affiliate offer…

Spending Pennies On Traffic, And Making Dollars Back

…in exchange for pennies that you spend making a dollar back. Having it as simple as that!

Google ad, direct linking to an affiliate offer, no list building, nothing, just straight to that offer.

Now today, over the years, traffic has increased in price, competition for advertising has increased driving the price for a click, up.

So that game is all but over for a lot of industries – certainly for my industry! That’s just not going to fly anymore.

And so I want to share with you…

Continue reading here: Sales Funnel Strategy

The Most Important Sales Funnel Metric – Average Cart Value

Discover why this is the most important sales funnel metric, that so many internet marketers tend to overlook, to their cost.

The big news of the day is… And this is kind of a little too early to get too excited, but…

I Really Do Like To Go Off The Data

…that I see and feel my gut instinct my gut instinct is rarely wrong. In fact, gut instincts are rarely wrong for most people.

So we opened up… after weeks of optimization and after months of building and creating… we opened up a brand new offer, with our brand new sales funnel behind it, to our Certified Partners two days ago – less than two days ago, 36 hours ago.

And we ran the numbers yesterday, just to see like what’s happening. Now don’t get me wrong, we haven’t had a serious amount of leads into the funnel. Only, I think, five or six hundred leads entered the funnel in the in the first 24 hours or so.

But What I’m Excited By, Is The Numbers That We’re Seeing

The most important sales funnel metric ultimately, for me at least… There’s a lot of people that get hung up on, “What’s the conversion rate?”

The conversion rate to me is just a vanity sales funnel metric. Does conversion rate really matter?

What really matters is… What is a buyer worth? Okay? So, how much is a customer spending?

We Have A Sales Funnel Metric We Call ‘ACV’

…which is ‘average cart value’. So, what average cart value means is, how much has a customer spent by the time they’ve completed your front-end sales funnel.

Basically, to put it in simple terms, after they’ve ordered that front-end offer, that first thing, and then seen the upsells that you presented, and they’ve basically finished that initial sales cycle, how much did that customers spend? Or how much are your customers spending on average, after going through that?

And here’s the exciting news already.

In the first 24 hours, having done five or six hundred leads through the sales funnel so far, the average cart value for the initial front-end sales funnel is… I think it was like thirty to thirty three dollars.

This Sales Funnel Metric Is Pretty Exciting!

Because whenever you start seeing numbers like that, then I know we have got a seven figure sales funnel on our hands here…

Continue reading here: Sales Funnel Metric

FREE “The Perfect Offer” Method And A “Done-For-You” Digital Business

Launching The Perfect Offer for FREE;

“How To Get A Consistent Stream Of Cash-In-Hand Buyers For ANY Offer… Even If Nobody’s Ever Heard Of You”

Yesterday was a big day in the history of the company. An historic day to be honest.

It was like the the beginning of a new chapter, the start of a new era. We unveiled a lot of the new stuff yesterday to our Certified Partners. And the reaction was as great as I’d hoped, if not maybe even better.

Everybody Was So Excited (About The Perfect Offer)

…when they saw everything. Some new front end offers, well, some new front end products, upsells, sales funnels, some new back-end stuff.

We gave our Partners new access to their new members area, where we can just basically really deliver even more value and help people in such a greater way.

You see, one of the things I’ve come to learn over the years is that…

Value Isn’t Equated To The Amount Of Content

…that you give people.

I made a mistake over the years, and that was to associate the amount of value you’re giving with the amount of content you’re giving – not necessarily what was in that content, or the structure of that content.

And so, one of the things that we’ve done, and that we’ve been building for the last six months or so, is this process for our Certified Partner Program that I call…

The Six-Figure Roadmap

What this basically is… It is a timeline, it is a strategic and systematic timeline, a roadmap, a blueprint, call it whatever you want – of what to do and how to do it, dependant on where your business is at, to go from zero to six figures.

It begins with getting started as…

Continue reading here: The Perfect Offer

How To Use Webinars To Get Leads And Generate Sales

I was up late doing a webinar last night, selling one of our products. So that’s probably a good thing to speak about actually… How we use webinars in the business to get leads and generate sales.

We’ve been trying something out that’s a bit different. Typically when people do webinars, they will deliver 60 to 90 minutes of content, followed by an offer for 20 or 30 minutes.

Now usually speaking, that offer is normally higher priced. So it’s normally anywhere from $500 to about $2,000.

But one of the things that we’ve been testing out and trying – and it’s still quite early days but…

It Seems To Be Working Pretty Well, VERY Well In Fact

Because we’ve got an entire sales funnel, or an entire collection of products that range from entry $10 products to $100 products and thousand dollar products, five thousand, ten thousand dollar products…

One of my observations over the years has always been that, people that buy from webinars from us in our higher level programs tend to pay more attention to the training and take more action.

And so one of my thoughts was, a few months ago: What would be the difference over time actually…

Selling One Of Our More Entry-Level Products On A Webinar

…and then ascending them through our sales funnel process, through our marketing and follow-up systems?

So what we’ve actually been testing out is actually selling a $97 product on a webinar, and then from there onward, once they’ve purchased that, then obviously we have our follow up systems in place to ascend them to our premium products, y’know $2,000 and beyond.

And so that’s what we’ve been trying out. And it’s actually been working pretty effectively. Because, whereas when we would sell a two thousand dollar product, we would get usually anywhere between 3% to 6% conversions on the webinar. So nothing huge there, okay?

However with our webinar selling this $97 product…

We’ve Been Converting Anywhere From 16% To 25%

…of people on the webinar, depending on the webinar. So it’s been allowing us to convert quite a significant percentage of our prospects into customers…

Continue reading here: How To Use Webinars To Get Leads And Generate Sales 

Testing Facebook Traffic With Facebook Live Ads

If you’ve been following along, you’ll know that we are in the in the trenches right now…

Testing Our New Sales Funnel

…which is for an offer called, “The Perfect Offer”. This is basically a 60 to 65 minute training loaded onto a USB stick, and it goes out with some awesome bonuses, in an amazing package and all that good stuff.

We had a bit of a delay. I don’t if I mentioned this on previous episodes in the last day or so. But we had some delays because I did my first Facebook ad which actually was a video, well actually was a Facebook Live. So I did a Facebook Live talking about…

The Only Three Ways To Grow A Business, Which Are:

  • Get more customers.
  • Sell more to your customers at the point of sale.
  • Generate repeat custom, so bring your customers back at some future date to buy more product.

And so I did a Facebook Live about that. And then at the end, there was a call to action to grab a copy of The Perfect Offer. So it was a way of leading people into that sales funnel. And then I basically set up a Facebook Ad promoting that Facebook Live.

Now the problem was – whatever it is – I don’t really know what it was – they haven’t told me at this stage… But there was…

Something That Triggered An Automatic Disapproval

…because it just happened literally within a couple of minutes – so there’s no way it was a manual thing.

So I appealed it. I’d set up four different ads through Facebook, all promoting the same video ad, but targeting different people and different placements – so y’know, mobile and desktop with different targeting options – and got disapproved.

And that happened (I probably have mentioned this on a Drive) on Friday was it? Thursday or Friday of last week.

The Crap Thing Was…

…it actually took Facebook four days to get back to me from my appeal. I appealed it straight away, because I was certain there wasn’t anything wrong. Then it took them four days, until yesterday afternoon to get back to me. And as suspected (or as hoped, should I say) they basically did a manual verification and they confirmed that it wasn’t against their policy.

So my ads went active yesterday afternoon and now the ad is…

Continue reading here: Testing Facebook Traffic With Facebook Live Ads

Testing The Sales Funnel And Overcoming Obstacles

Yesterday you heard me talk about how we were basically heading into the office to do final testing, and all that good stuff, to make sure that our brand new sales funnel was ready to begin driving traffic to, and start optimizing conversions. And well, in true form…

Lots Of Stuff Went Wrong!

So I’m heading in today, hoping that we can get the technical issues fixed. This is the kind of stuff that most people never really get to see – all the stuff that’s going wrong behind the scenes.

A lot of people just see the success, and the six or seven figure sales funnels, and the awards, and all the money. But people very rarely…

Get To See What’s Happening Behind The Scenes

And that’s what I want to fill you in on today. Because you don’t just go from idea to success without anything in between.

And so yesterday, with what we did – everything look good. The pages were there, the offers were there. So we’ve got front end offer two upsells, a downsell, the thank you page. And that makes up the structure of the sales funnel. So yesterday checked all the pages…

Everything Looked Good

We have the one-click upsell process in place – meaning that if people want to add the upsells to their order, they don’t have to refill in all their their payment details.

They can just click ‘Add To Order’ and it will just add it to their order. And everything looked great.

Went ahead, purchased, went through, orders were processed, everything look good.

Then tried a few different possibilities, like buying the front end and saying ‘No’ to all the upsells – did that work? Yes. Bought the front end, said ‘Yes’ to all the upsells, did that work? Yes.

And then, just as we thought everything was ready, we noticed…

Continue reading here: Testing The Sales Funnel