The Unpleasant Truth About The Internet Marketing Business World

Internet Marketing Business

Some of you are not going to be ready to hear this message. But it’s the truth about the internet marketing business, and it’s time for me to share it.

Hey guys, what’s going on? It’s Dean here of course, coming to you live from Cyprus here just on the beach. Hardly anyone around. It’s like 6:00 in the morning, and it’s amazing.

Internet ProfitsI’ve been sitting here for for a little while now, just reflecting about everything. Reflecting about life, reflecting about the internet marketing business, and about how much things have changed.

There was a time in my life – and it wasn’t that long ago – where I couldn’t afford to be here. I couldn’t afford to fly, or to go on vacations. I couldn’t afford anything really, other than to just exist.

And over the years… gosh, over the last nine years, all of that’s changed. But it hasn’t been easy.

And I want to talk about…

The Real Truth About The Internet Marketing Business

Because no one really does. No one really talks about the reality behind this internet marketing business.

Because the truth is; online marketing and the internet, and using it for the ability to grow business, can change your life dramatically, like it has mine.

For a young guy that left left school at 16, with no real qualifications, no real direction in life, not knowing what he wanted to do… to now sitting here on this beach. It’s just incredible!

So what is the truth then? Well the reality is that now, and for the rest of my life in my business… it’s time to take a huge stand against…

Anyone That Pushes Or Touts Get-Rich-Quick Garbage

There are different sectors and different people within the internet marketing space. And you need to understand that there really is no such thing as get-rich-quick here.

Dean Holland - The Drive E97

When you know what you’re doing. And when you have a proven process, and you have all the right things in place… can you make a lot of money relatively quickly? Yes, absolutely!

But there’s like a timeline of things that have to take place. You have to learn… you have to understand enough… you have to know what’s going on…

You Have To Understand Things Like…

What is/are…

Continue reading on my blog here: Internet Marketing Business

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Website Traffic: You Should Never Have A Web Traffic Problem

Website Traffic

So we’re gonna have a sit down for a few minutes, and we’re gonna talk about something incredibly important.

I see a lot of people, both Certified Partners, and clients, and customers… a lot of people are struggling to drive traffic right now. The thing is…

Nobody Should Ever, EVER Have A Website Traffic Problem!

Because there is so much traffic available… (Click here for my FREE traffic training video…) Let me say that again, “You should never have a web traffic problem!”

Now the reason is… look all the platforms where there are infinite, practically infinite amounts of website traffic available:

Facebook…
Google…
GDN…
YouTube…
Instagram…
Twitter…
Native ads…
Email buys, banner ads, media buys, and the list could go on and on and on.

The problem isn’t getting website traffic. The problem is converting the traffic. And this is what I want to talk about. I don’t want to talk about the conversions of a sales page, the conversions of an offer… I want to talk about…

Where The REAL Money Is Found In Your Business

And that is in the follow up with your audiences, eg. the follow up with your email list. This is one that we could definitely focus in on here.

You see we’ve got, for example, Certified Partners and clients here at Internet Profits, where they are driving web traffic, they’re building their email list, and they’re not following up consistently and communicating effectively with that audience in order to convert them.

I stress again, like I just said, you will not have a website traffic problem. You will most likely always have a conversion problem. And the main point where you can affect that, is in the follow up with your audiences.

So, A Few Pieces Of Advice…

One: Are you communicating with your list every single day? Not once or twice a week, not a few times a week, every single day! Because if you’re not, then…

Continue reading on my blog here: Website Traffic

Website Conversion Optimization: Warning! This Will NOT Work For You

Website Conversion Optimization

Here’s how NOT to approach website conversion optimization on your business website or blog, especially when trying to sell anything directly from a web page… Followed by the best advice to optimize your website for conversions:

“I just read something really dangerous online. I’ve got to talk about it in today’s Drive.

Website Conversion Optimization – A Warning!

Good morning, welcome to another episode of The Drive. It’s Dean here, of course. On the way to Internet Profits HQ here in the UK.

As I just said in the introduction, I read something on social media this morning.

Well, I read a few things – and alarm bells started ringing, and I thought I have GOT to speak about this to you today.

I’ve got to share this, because…

This Could Be Causing So Much Harm To So Many People

…and it’s scary! Let me explain…

So I saw in one of the groups that I belong to this morning, somebody asking a question something along the lines of, “What will work best for website conversion optimization? This, or this?”

Then you had all these people chiming in saying, “Oh, that way would work best. There’s no way the other way is correct, there’s no way that would work.”

And then you had other people saying, “No I’m not sure. I think the other way would work best for website conversion optimization.”

It was very apparent to me, as a bystander, looking in from the outside, that a lot of the opinions being given were from people that were just guessing what they think would work best.

Then something else that I saw, which was based on someone else’s testing (which is great right?) Someone else had done some testing on a certain thing for website conversion optimization.

It was actually on something that they’d added to their website that they thought would increase website conversions. And they were saying…

“I Thought This Would Increase Conversions, But It Didn’t”

So you’ve then got everyone else there commenting, saying, “Oh thanks so much for sharing this, you saved me wasting my time, so I won’t do this.”

And I thought, hang on a minute… This is dangerous! This is scary!

Right, I’ve got one more example, and then I’m going to tell you why this is so scary to me, and dangerous to your business…

Continue reading my post here: Website Conversion Optimization

Millionaire Business Tips: How I Generated Over $9 Million In Online Sales By Age 33

Millionaire-Business-Tips-Dean-Holland

A series of not-to-be-missed millionaire business tips shared by Dean Holland, specifically aimed at helping new business startups and online marketers…

“In today’s Drive I’m going to talk about how I’ve grown my business to generate over nine million dollars in online sales, by the time I’m 33.

I don’t really have anything specifically planned, but hopefully these will be some great tips and bits of advice for anybody starting and growing a business.

Millionaire Business Tips For Starting And Growing A Business

I started back in 2004, and for the first four years I struggled ridiculously. It ended up being like some of the darkest and scariest times in my life, because by 2008 I was in over sixty thousand dollars of debt.

And I suppose this is where my first bit of advice will come from. When you’ve figured out, or when you think you’ve got an idea of what it is you want to do – as in what direction you want to take your business.

Which Direction To Take In Your Business?

Do you want to be an affiliate marketer? Or do you have expertise and knowledge that you feel can help others, and give value to others? In which case, do you want to learn how to create your own product or course, then how to sell that?

Whichever direction it is you want to go, my first bit of advice would be, don’t try and figure it all out on your own.

There’s quite a steep learning curve, in terms of learning what to do and how to do it, to start and grow business properly. There’s a lot to learn.

The Biggest Shame In My Online Business Career

One of the biggest shames is, when I look back, I think, “Yes, I might have lost tens of thousands of dollars (which in itself is not great) but I managed to make that back many, many times over.”

So I’m not worried by that. But one thing I do look back on and think is, “What a shame that I didn’t get that advice that I’m sharing now, much earlier. What a shame I thought that figuring everything out on my own was a good idea!”

Because I can’t get the four years back that I lost. And that’s just the truth, right? They’ve come, they’ve gone!

Thankfully I did get a mentor in 2008, and that was the turning point. So that would be my first thing…

Continue reading my full post here: Millionaire Business Tips…

How To Get More Followers And Buyers From Any Social Media Platform

Would you like to know how to get more followers on social media platforms and turn them into buying customers? Here are some great free tips from my business mentor, Dean Holland:

This weekend I was thinking about something. It followed on from something I was saying to some customers and students of ours on one of our programs last week.

And that is to think about;

“Are You Making It Easy & Simple For People To Find And Follow You?”

So let me explain what I mean.

If I think back to when I first got started online, when I first discovered that people were making money on the internet. It was actually in 2004.

But I didn’t make any money or really experienced any progress or anything really until the end of 2008.

So you may wonder what was happening during that time? Well, I was buying lots and lots of products, y’know.

I’d buy ebooks, video courses, software plugins, loads and loads of different stuff.

But when I think back on it…

I Didn’t Actually Have Anything Substantial Or Tangible Online

There was no presence. There was nothing really.

  • I didn’t have a blog, like I have now.
  • I didn’t have a YouTube channel, like I have now.
  • I didn’t have a Facebook page, like I have now.
  • I didn’t have any active social media presence.

So when you think about the way in which the Internet and the world as a whole has evolved into the current day. It’s in a position where it is a very social environment.

You only have to look over the last decade – the massive advances and the uprising of social media platforms.

They Have Now Taken Over The Internet

Billions and billions of people across the world are using social media platforms actively.

Even if you think about television… Reality TV, ‘social television’, has taken the world by storm.

You have talent shows, you have things like Big Brother where they take members of the public and put them in a house and surround them with cameras for weeks on end.

And people people sit there fascinated just watching people live in a house!

It’s The Same For Your Business

People like to follow people.

Think about your own habits online. Do you follow other people?…

Continue reading here: How To Get More Followers

Evaluating Sales Leads And Customers Over A Period Of Time

Dean Holland CEO of Internet Profits reveals the huge benefits to affiliate marketers and product owners of focusing upon evaluating sales leads and customers over a certain period of time.

Do you ever have those weeks where it just seems like the days are passing by, and even though you’re busy with everything and moving forwards, it just sometimes feels like;

Where’s The Progress? What’s Happening?

I think the only reason I feel like this is because we are seeing progress, everything awesome is happening.

Over the last week since we publicly launched The Perfect Offer funnel for example, tens of thousands of dollars have been generated using it – a couple of hundred customers, two/three hundred customers.

I think, right now, each customer that we basically give a free product to, is…

Probably Worth Over A Hundred Dollars To Us

It’s dropped slightly now because we had some high ticket sales early on. And whilst we’ve been getting those every day, the volume of those was higher in the first few days for some reason.

But it just goes to show really that – when it comes down to sales, when it comes down to your business – I don’t think (personally for me at least) that evaluating sales leads, analysing, gauging and what’s happening, based off one day of sales, is…

Not A Smart Thing!

You can have a day where your sales were really high, higher than your average, higher than the standard day. And then you see lower, lower sales volume the next day. You can panic, looking at it day by day – oh my gosh, everything’s amazing, and then oh my gosh, no, what’s happening?

But if I look at it as more of an average over time, you start to see what’s really happening – what are those customers worth in your business?

And then, over a period of time – what’s a customer worth after seven days? What’s a customer worth after thirty days? What’s a customer worth after sixty days?

Y’know – What Are The Averages?

And we start to average it out over that time period, and you start to see, well, this is what I can afford to spend to acquire a customer into that sales funnel…

Continue reading here: Evaluating Sales Leads

The Most Important Sales Funnel Metric – Average Cart Value

Discover why this is the most important sales funnel metric, that so many internet marketers tend to overlook, to their cost.

The big news of the day is… And this is kind of a little too early to get too excited, but…

I Really Do Like To Go Off The Data

…that I see and feel my gut instinct my gut instinct is rarely wrong. In fact, gut instincts are rarely wrong for most people.

So we opened up… after weeks of optimization and after months of building and creating… we opened up a brand new offer, with our brand new sales funnel behind it, to our Certified Partners two days ago – less than two days ago, 36 hours ago.

And we ran the numbers yesterday, just to see like what’s happening. Now don’t get me wrong, we haven’t had a serious amount of leads into the funnel. Only, I think, five or six hundred leads entered the funnel in the in the first 24 hours or so.

But What I’m Excited By, Is The Numbers That We’re Seeing

The most important sales funnel metric ultimately, for me at least… There’s a lot of people that get hung up on, “What’s the conversion rate?”

The conversion rate to me is just a vanity sales funnel metric. Does conversion rate really matter?

What really matters is… What is a buyer worth? Okay? So, how much is a customer spending?

We Have A Sales Funnel Metric We Call ‘ACV’

…which is ‘average cart value’. So, what average cart value means is, how much has a customer spent by the time they’ve completed your front-end sales funnel.

Basically, to put it in simple terms, after they’ve ordered that front-end offer, that first thing, and then seen the upsells that you presented, and they’ve basically finished that initial sales cycle, how much did that customers spend? Or how much are your customers spending on average, after going through that?

And here’s the exciting news already.

In the first 24 hours, having done five or six hundred leads through the sales funnel so far, the average cart value for the initial front-end sales funnel is… I think it was like thirty to thirty three dollars.

This Sales Funnel Metric Is Pretty Exciting!

Because whenever you start seeing numbers like that, then I know we have got a seven figure sales funnel on our hands here…

Continue reading here: Sales Funnel Metric