Grow Business Online – How To Grow Your Online Business

Grow Business Online

How to grow business online is the subject of Dean’s message today…

“So I ended up in a concert in Birmingham, England last night, with Robyn my fiancee. Just before that I tried to eat a 10 pound food challenge, which didn’t necessarily end so well!

But being at the concert made me think about something in business, and I was reminded of this recently when I was flying from UK to the US in business class.

And I want to share this lesson with you, because this is a way that you can definitely, definitely add a significant percentage of profits to your business. In some cases…

Double, Triple Or More, The Revenue You’re Making

…every single year online.

Good morning welcome to a bit of a different setting for The Drive. I’m actually here in the office. Not gonna lie. Reason being, I forgot the camera last night when I left. So I didn’t have it to do The Drive when I left this morning. So…

Welcome To Internet Profits HQ

You can take a look behind me, and see what’s going on behind us here.

Dean Holland at Internet Profits HQ

So yeah last night, yesterday, I left the office around about 3:00 in the afternoon because my mom had actually purchased me and my fiance some tickets for my birthday (which was back in September) to go to a concert in Birmingham, England.

Actually took us about three hours to get there, because the traffic was really bad. So when we arrived, we hadn’t had any dinner. And so before the concert began, we decided to go for some food. We went to a smokehouse which did meats like, y’know, ribs and brisket and pastrami and loads of different meats.

We get in there and – I love food! If you’ve followed me for any amount of time, you’ll know that…

I Love Food!

Dean Holland - The Drive Episode 113And there was this “plate”. There was this meal on the menu, and it was basically called a mixed grill smoked plate. And it had all this food on it, and I’m like, “That sounds good! I get to try different things.”

And so Robyn my fiancee, she placed her order. She was having, like, a burger, and I’d ordered this big plate, this mixed grill. And the waitress actually turned to me at the time. She was like…

“You Guys Haven’t Been Here Before, Have You?”

I was like, “No, first time.” She says, “Well, the burger you’ve ordered is huge. Like it literally comes like this…” (Stacked high.) And Robyn was like, “Oh well, I’ll still have the burger anyway, even if I can’t eat it. I want the burger.”

Then the waitress is like, “And your mixed grill that you’ve ordered, that’s a plate for three to four people. It is like nine pounds of food.” So I’m like, “Well, I’m kind of in a rush here. I’ve already chosen. I haven’t got time to go back through the menu. I’ve got a concert to get to. I’ll just stick with what I’ve got. I can eat what I can, and we’ll do that.”

The waitress said, “Well it’s gonna be a challenge!”…

Continue reading on my blog: How To Grow Your Online Business

How To Build A Successful Business – Karate Kid Wax-On, Wax-Off Lesson

How To Build A Successful Business

Lesson on how to build a successful business from Mr Miyagi in The Karate Kid. Waxing the car, painting the fence, sanding the deck. It’s all like building a successful business really.

Good morning! Welcome to The Drive. What a strange morning.

How To Build A Successful Business - Dean Holland

I’m looking in front of me and I can see the moon. It’s like a faint moon in the sky right there. And behind me is the Sun, what a strange thing. I don’t think I’ve ever seen that before.

Anyway… It is the start of another week. We’re on the way to Internet Profits HQ, here in the UK.

This weekend I happened to turn on the TV (I don’t watch a lot of television, to be honest). Sat down, turned on the TV, was just about to eat some food… and…

One Of My Favorite Movies Of All Time

…(in the top 10 at least, I’m sure) was on. And it was The Karate Kid.

The original Karate Kid, right? There should be only one Karate Kid… with Daniel LaRusso and Mr Miyagi. And, y’know, it made me think of, when you’re doing new things, like, in your business.

When You’re First Starting Your Business…

…for example, and you’re having to learn all this new stuff that you’ve never heard of before. And it’s like, “What on earth is it?” or “How des it all connect?” “How does this, work with with this – how does it do it?”

At all different stages of your business, you’re going to go through those moments where you, like, y’know, “Ah, I just bought Infusionsoft, a CRM system – how does all this work?” And it’s all…

New Information Going Into Your Head

How To Build A Successful Business - The Drive E110And it was kind of like when when The Karate Kid was was being taught by Mr Miyagi. He made a deal with him – he’s like, “I will train you to do karate to defend yourself, for the the tournament, and your part of the deal is… you will listen to everything I say, and you’ll do what I say, without any questions.”

He’s like, “Yes”, Daniel-san agrees. And then he turns up the next morning to start his karate lessons, what Daniel-san thinks is obviously going to be how to throw a punch, how to kick, how to a block, how to defend.

And the first thing Mr Miyagi has him do is wax the car, and he teaches the famous thing,

“Wax On, Wax Off”

And he’s like, “Okay”. Just thinks it’s a chore he’s getting him to do, in exchange for payment of training him.

Then the next day, he teaches him to sand the deck.He’s like, “Okay this is like, sand, sand.” (circular motion of hands). Next day turns up, “Paint the fence.” Next time turns up, “Paint the house (side to side)”

And he gets angry at this point, right? He’s like really frustrated. Mr Miyagi comes back from fishing and he says, “What the hell’s going on? You’ve been fishing all day!

“You Said You’d Teach Me Karate – You Ain’t Taught Me Nothing!”

He’s really peed off about it, “You’ve taught me nothing, all you’ve had me do is be your slave for the last week.”

How To Build A Successful Business - Internet ProfitsAnd then he’s about to storm off and Mr Miyagi calls him back and throws a punch at him.

And y’know, he’s like Wax On. Boom! Blocks the punch! Right? You probably know the story.

But the moral of it ultimately is…

Continue reading on my blog: How To Build A Successful Business

This Split Test Kicked Ass And Exploded Conversions

Kick Ass Split Test That Exploded Conversions

So I just listened to a message on Voxer from a friend of mine in Russell Brunson’s Inner Circle, and it completely sparked off a memory of a…

Killer Kick-Ass Split Test

…that we ran in the past that exploded conversions – that’s what I want to share with you.

Good morning welcome to another episode of The Drive. It’s Dean here of course, on the way to Internet Profits HQ.

It has now turned frosty here in the UK. It is that time of year. It is getting real cold. Except I only ever wear these black t-shirts!

I need to start kitting out for winter. So you might see me soon in maybe like a sweatshirt or something, who knows? Might just go crazy on you guys.

So, split testing. Probably…

One Of The Most Under-Utilised Things For Most Marketers

Not that they’ll tell you that. But probably true.

Far too many people don’t split test. Or if they do, they probably do it one time and then that’s it. But it’s one of the most valuable things you can actually do, right?

If you are sending traffic to a page and you are not split testing to optimise it continually for maximum conversions, you’re crazy!

So, as I said in the intro, I just had a Vox this morning from somebody, and they were actually in the USA, so obviously American accent. And they basically said to me like,

“Oh My Gosh, Your Accent Is Insane…”

“Our members would go nuts for your accent.” Something like that.

But anyway, basically talking about accents. And I’m like, “Well, I don’t have an accent. YOU have an accent.”

And it just reminded me, and I’m like, “Oh, that split test we did, and how much it beat it.”

So obviously I’m from the UK, alright? I am English. This is my accent – I have an English or British accent. But there was a split test that we did and I thought…

I Wonder If My Accent Is Lowering Conversions?

This was something, actually for a long time, I never even thought about. Because this was just me. I’m doing my own videos. I’m doing my own presentations, own sales videos. Why would I do anything else?

Continue reading on my blog: This Split Test Kicked Ass And Exploded Conversions

How To Achieve Your Business Goals And Objectives In The Next 60 Days

Business Goals

Discover how to set and reach your business goals and objectives over the next 60 days, using the following principles and tips from Dean Holland:

“Today I’m gonna talk about how to absolutely annihilate your business goals and your results in the next 60 days… so let’s do this!

How to Achieve Business Goals and ObjectivesGood morning welcome to this edition of The Drive. I want to just quickly give a few tips on how to accomplish more in the next 60 days, than you possibly have in the previous 60 days / hundred days / or months previously before now.

This is the process that we actually went through last week.

I decided to set what I called the obnoxiously ambitious business goal for the next 60 days.

I Set This Huge, Huge Business Goal…

A target above what we’ve achieved in that same period of time, ever in the history of the company.

So I set this really high business goal. And when you set yourself an income target, especially one that’s significant, then it forces you to think differently.

Because a lot of us are… what a friend and my first mentor used to say to me, is…

The Concept Of Being A “Busy Fool”

How To Set And Reach Your Business GoalsIt’s like you can be busy… but in the wrong areas. And you can feel like you’re busy, but really you’re being a busy fool because you’re not focused on the right things.

It comes back to the 80/20 principle, right? The 80/20 principle dictates that 80% of your results will come from 20 percent of your actions. And so this is what setting this huge target has done for me.

It Makes You… It Forces You…

…to figure out what those 20 percent of your activities are. Where are the large amount of your results coming from. And what is it that you’re doing in those 20 percent, that produces the 80 percent of the results.

Because if you can actually shift to spending 80 percent of your time on the 20 percent that produces the results, then you’re naturally going to shift your focus onto income-producing activities, results orientated activities.

And therefore you’re going to enable yourself to produce the results in a shorter period of time, therefore enabling you to get bigger results over the next 60 days. So…

Here’s What You Need To Sit Down And Do…

First of all…

Continue reading this on my blog here: Business Goals

Are You Creating Content Marketing Assets In Your Business? Eg. Marketing Webinars?

content marketing assets marketing webinars

Are you creating content marketing assets in your business that will work for you for months, even years to come, to get you better results?

Are the things that you’re doing in your business; content that you create, tools that you build or utilize, assets that you create… Are they things that will work for you in your business, long term?

A lot of people create a lot of stuff, and they use it one time, once! And then it just sits there on their computer, never to be used again.

I’ve done it too… And if you think about it, it is absolutely insane! It’s crazy that you’d go through all that work.

Take a marketing webinar, for example. It can take you days, or sometimes weeks to build a high converting webinar presentation. And then people run it once, and then they move on and create something else.

And it’s like, “Why don’t you keep running it?”

One of my mentors, Russell Brunson, was telling me before, how somebody was explaining to him that with stage productions and shows – they take them on tour.

They’ll create a show, and then if it works, and it sells out, and it’s a great show… they will take it on tour, and they will take it around the country.

And sometimes if it’s really popular, then they’ll take it on tour globally!

And it’s the same with your content…

Continue reading here: Are You Creating Content Marketing Assets In Your Business? Eg. Marketing Webinars?

Sales Funnel Strategy That Dooms Most Internet Marketers To Failure

This is the sales funnel strategy, or the components of the sales funnel stages that every online marketing funnel must incorporate in one form or another in order to profitably compete for traffic in today’s marketplace, according to Dean Holland, CEO of Internet Profits Ltd.

Dean starts, “Most internet marketers are doomed to fail, okay? And I’m going to tell you why, right here!

So good morning, by the way. Welcome to another episode of The Drive. It’s Dean Holland here, and we are on this journey to Internet Profits HQ right now and…

Your Sales Funnel Strategy Is A Serious Topic!

This is one that’s probably not going to come as a good news for anybody, well not for the majority, especially if they don’t act.

I’ve been in the internet marketing industry full-time since 2009, but I started back in 2004. And so I’ve seen a lot. I’ve been a part of many evolutions in sales funnel strategy over the last 12 or so years in this industry.

We’re at a point where major shifts are taking place, major things are happening. And for those that don’t adapt, for those that don’t move with it…

You Might As Well Just Give Up Now, Because It’s Only Going To Get Worse!

So let me tell you what I’m talking about, so there’s some substance to this claim.

For a long, long time in this industry, even before I was around, it was pretty straightforward in some respects, for people to sell products and make a profit.

I wasn’t able to do it myself because, quite frankly, I just hadn’t figured things out early on in my online marketing career.

But I now know certain people, and hear their stories, and they talk about the good old days when you could just go to Clickbank, choose an affiliate offer, get an affiliate link, set up a Google Ad, and literally drive traffic direct, straight to the Clickbank offer or affiliate offer…

Spending Pennies On Traffic, And Making Dollars Back

…in exchange for pennies that you spend making a dollar back. Having it as simple as that!

Google ad, direct linking to an affiliate offer, no list building, nothing, just straight to that offer.

Now today, over the years, traffic has increased in price, competition for advertising has increased driving the price for a click, up.

So that game is all but over for a lot of industries – certainly for my industry! That’s just not going to fly anymore.

And so I want to share with you…

Continue reading here: Sales Funnel Strategy

Benefits Of Outsourcing For Small Businesses And SoloPreneurs

This is a short piece from Dean Holland on the benefits of outsourcing for small businesses; when you should outsource business tasks and why. Dean starts by explaining that…

“When It Comes To Any Task Running A Small Business, You’ve Got Two Choices”

Yesterday I was having a conversation, and I want to pass this on to you.

Hopefully this helps you in future when you’re thinking about certain things that you’re going to be doing, or might be doing, or are considering doing, in your business.

Ultimately you have two choices when it comes down to any task in your business.

You Either…

  • Do it yourself, or
  • Have someone else do it for you.

That’s it, right? There’s no other way.

So when it comes down to this decision, there’s obviously a few things that are going to be taken into consideration, right?

Obviously a lot of it is going to depend on where you’re at in your business, what stage you’re at.

And also, when considering the benefits of outsourcing, you have to…

Think About What Available Time You Have

You have to think about the skills or knowledge that you have.

For example, there are going to be some things that you know how to do, you enjoy doing them, and you have the time to do them, okay? In which case you could do it yourself.

But there are going to be other things where you’re like…

“Okay, I want to do that for my business, but I have no idea how to do it. And to learn how to do that thing is going to take me a considerable amount of time.”

So when I’m in that situation…

Continue reading here: Benefits Of Outsourcing For Small Businesses