How To Achieve Your Business Goals And Objectives In The Next 60 Days

Business Goals

Discover how to set and reach your business goals and objectives over the next 60 days, using the following principles and tips from Dean Holland:

“Today I’m gonna talk about how to absolutely annihilate your business goals and your results in the next 60 days… so let’s do this!

How to Achieve Business Goals and ObjectivesGood morning welcome to this edition of The Drive. I want to just quickly give a few tips on how to accomplish more in the next 60 days, than you possibly have in the previous 60 days / hundred days / or months previously before now.

This is the process that we actually went through last week.

I decided to set what I called the obnoxiously ambitious business goal for the next 60 days.

I Set This Huge, Huge Business Goal…

A target above what we’ve achieved in that same period of time, ever in the history of the company.

So I set this really high business goal. And when you set yourself an income target, especially one that’s significant, then it forces you to think differently.

Because a lot of us are… what a friend and my first mentor used to say to me, is…

The Concept Of Being A “Busy Fool”

How To Set And Reach Your Business GoalsIt’s like you can be busy… but in the wrong areas. And you can feel like you’re busy, but really you’re being a busy fool because you’re not focused on the right things.

It comes back to the 80/20 principle, right? The 80/20 principle dictates that 80% of your results will come from 20 percent of your actions. And so this is what setting this huge target has done for me.

It Makes You… It Forces You…

…to figure out what those 20 percent of your activities are. Where are the large amount of your results coming from. And what is it that you’re doing in those 20 percent, that produces the 80 percent of the results.

Because if you can actually shift to spending 80 percent of your time on the 20 percent that produces the results, then you’re naturally going to shift your focus onto income-producing activities, results orientated activities.

And therefore you’re going to enable yourself to produce the results in a shorter period of time, therefore enabling you to get bigger results over the next 60 days. So…

Here’s What You Need To Sit Down And Do…

First of all…

Continue reading this on my blog here: Business Goals

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Are You Creating Content Marketing Assets In Your Business? Eg. Marketing Webinars?

content marketing assets marketing webinars

Are you creating content marketing assets in your business that will work for you for months, even years to come, to get you better results?

Are the things that you’re doing in your business; content that you create, tools that you build or utilize, assets that you create… Are they things that will work for you in your business, long term?

A lot of people create a lot of stuff, and they use it one time, once! And then it just sits there on their computer, never to be used again.

I’ve done it too… And if you think about it, it is absolutely insane! It’s crazy that you’d go through all that work.

Take a marketing webinar, for example. It can take you days, or sometimes weeks to build a high converting webinar presentation. And then people run it once, and then they move on and create something else.

And it’s like, “Why don’t you keep running it?”

One of my mentors, Russell Brunson, was telling me before, how somebody was explaining to him that with stage productions and shows – they take them on tour.

They’ll create a show, and then if it works, and it sells out, and it’s a great show… they will take it on tour, and they will take it around the country.

And sometimes if it’s really popular, then they’ll take it on tour globally!

And it’s the same with your content…

Continue reading here: Are You Creating Content Marketing Assets In Your Business? Eg. Marketing Webinars?

Sales Funnel Strategy That Dooms Most Internet Marketers To Failure

This is the sales funnel strategy, or the components of the sales funnel stages that every online marketing funnel must incorporate in one form or another in order to profitably compete for traffic in today’s marketplace, according to Dean Holland, CEO of Internet Profits Ltd.

Dean starts, “Most internet marketers are doomed to fail, okay? And I’m going to tell you why, right here!

So good morning, by the way. Welcome to another episode of The Drive. It’s Dean Holland here, and we are on this journey to Internet Profits HQ right now and…

Your Sales Funnel Strategy Is A Serious Topic!

This is one that’s probably not going to come as a good news for anybody, well not for the majority, especially if they don’t act.

I’ve been in the internet marketing industry full-time since 2009, but I started back in 2004. And so I’ve seen a lot. I’ve been a part of many evolutions in sales funnel strategy over the last 12 or so years in this industry.

We’re at a point where major shifts are taking place, major things are happening. And for those that don’t adapt, for those that don’t move with it…

You Might As Well Just Give Up Now, Because It’s Only Going To Get Worse!

So let me tell you what I’m talking about, so there’s some substance to this claim.

For a long, long time in this industry, even before I was around, it was pretty straightforward in some respects, for people to sell products and make a profit.

I wasn’t able to do it myself because, quite frankly, I just hadn’t figured things out early on in my online marketing career.

But I now know certain people, and hear their stories, and they talk about the good old days when you could just go to Clickbank, choose an affiliate offer, get an affiliate link, set up a Google Ad, and literally drive traffic direct, straight to the Clickbank offer or affiliate offer…

Spending Pennies On Traffic, And Making Dollars Back

…in exchange for pennies that you spend making a dollar back. Having it as simple as that!

Google ad, direct linking to an affiliate offer, no list building, nothing, just straight to that offer.

Now today, over the years, traffic has increased in price, competition for advertising has increased driving the price for a click, up.

So that game is all but over for a lot of industries – certainly for my industry! That’s just not going to fly anymore.

And so I want to share with you…

Continue reading here: Sales Funnel Strategy

Benefits Of Outsourcing For Small Businesses And SoloPreneurs

This is a short piece from Dean Holland on the benefits of outsourcing for small businesses; when you should outsource business tasks and why. Dean starts by explaining that…

“When It Comes To Any Task Running A Small Business, You’ve Got Two Choices”

Yesterday I was having a conversation, and I want to pass this on to you.

Hopefully this helps you in future when you’re thinking about certain things that you’re going to be doing, or might be doing, or are considering doing, in your business.

Ultimately you have two choices when it comes down to any task in your business.

You Either…

  • Do it yourself, or
  • Have someone else do it for you.

That’s it, right? There’s no other way.

So when it comes down to this decision, there’s obviously a few things that are going to be taken into consideration, right?

Obviously a lot of it is going to depend on where you’re at in your business, what stage you’re at.

And also, when considering the benefits of outsourcing, you have to…

Think About What Available Time You Have

You have to think about the skills or knowledge that you have.

For example, there are going to be some things that you know how to do, you enjoy doing them, and you have the time to do them, okay? In which case you could do it yourself.

But there are going to be other things where you’re like…

“Okay, I want to do that for my business, but I have no idea how to do it. And to learn how to do that thing is going to take me a considerable amount of time.”

So when I’m in that situation…

Continue reading here: Benefits Of Outsourcing For Small Businesses

Evaluating Sales Leads And Customers Over A Period Of Time

Dean Holland CEO of Internet Profits reveals the huge benefits to affiliate marketers and product owners of focusing upon evaluating sales leads and customers over a certain period of time.

Do you ever have those weeks where it just seems like the days are passing by, and even though you’re busy with everything and moving forwards, it just sometimes feels like;

Where’s The Progress? What’s Happening?

I think the only reason I feel like this is because we are seeing progress, everything awesome is happening.

Over the last week since we publicly launched The Perfect Offer funnel for example, tens of thousands of dollars have been generated using it – a couple of hundred customers, two/three hundred customers.

I think, right now, each customer that we basically give a free product to, is…

Probably Worth Over A Hundred Dollars To Us

It’s dropped slightly now because we had some high ticket sales early on. And whilst we’ve been getting those every day, the volume of those was higher in the first few days for some reason.

But it just goes to show really that – when it comes down to sales, when it comes down to your business – I don’t think (personally for me at least) that evaluating sales leads, analysing, gauging and what’s happening, based off one day of sales, is…

Not A Smart Thing!

You can have a day where your sales were really high, higher than your average, higher than the standard day. And then you see lower, lower sales volume the next day. You can panic, looking at it day by day – oh my gosh, everything’s amazing, and then oh my gosh, no, what’s happening?

But if I look at it as more of an average over time, you start to see what’s really happening – what are those customers worth in your business?

And then, over a period of time – what’s a customer worth after seven days? What’s a customer worth after thirty days? What’s a customer worth after sixty days?

Y’know – What Are The Averages?

And we start to average it out over that time period, and you start to see, well, this is what I can afford to spend to acquire a customer into that sales funnel…

Continue reading here: Evaluating Sales Leads

The Most Important Sales Funnel Metric – Average Cart Value

Discover why this is the most important sales funnel metric, that so many internet marketers tend to overlook, to their cost.

The big news of the day is… And this is kind of a little too early to get too excited, but…

I Really Do Like To Go Off The Data

…that I see and feel my gut instinct my gut instinct is rarely wrong. In fact, gut instincts are rarely wrong for most people.

So we opened up… after weeks of optimization and after months of building and creating… we opened up a brand new offer, with our brand new sales funnel behind it, to our Certified Partners two days ago – less than two days ago, 36 hours ago.

And we ran the numbers yesterday, just to see like what’s happening. Now don’t get me wrong, we haven’t had a serious amount of leads into the funnel. Only, I think, five or six hundred leads entered the funnel in the in the first 24 hours or so.

But What I’m Excited By, Is The Numbers That We’re Seeing

The most important sales funnel metric ultimately, for me at least… There’s a lot of people that get hung up on, “What’s the conversion rate?”

The conversion rate to me is just a vanity sales funnel metric. Does conversion rate really matter?

What really matters is… What is a buyer worth? Okay? So, how much is a customer spending?

We Have A Sales Funnel Metric We Call ‘ACV’

…which is ‘average cart value’. So, what average cart value means is, how much has a customer spent by the time they’ve completed your front-end sales funnel.

Basically, to put it in simple terms, after they’ve ordered that front-end offer, that first thing, and then seen the upsells that you presented, and they’ve basically finished that initial sales cycle, how much did that customers spend? Or how much are your customers spending on average, after going through that?

And here’s the exciting news already.

In the first 24 hours, having done five or six hundred leads through the sales funnel so far, the average cart value for the initial front-end sales funnel is… I think it was like thirty to thirty three dollars.

This Sales Funnel Metric Is Pretty Exciting!

Because whenever you start seeing numbers like that, then I know we have got a seven figure sales funnel on our hands here…

Continue reading here: Sales Funnel Metric

Growth Of Business – What Happens When You’re Not Prepared For It

Are you properly prepared and ready for your growth of business?

Here’s Dean Holland’s confession of when he wasn’t prepared for the massive, sudden growth of his business, how he got Internet Profits back on track, and the surprising lesson he’s just now learned after recently looking back on his past mistakes, which he shares with us today…

“Something Rather Special…

…rather unexpected, and rather humbling, and just amazing – mind-blowing – happened yesterday.

I speak a lot on these posts about what it is we’re working on… Like, we’ve got this new product that we’re testing and optimising, we’ve got this new funnel, we’ve got this, we’ve got that.

But I don’t get the opportunity obviously, to share everything that’s happening.

And one of the things is, about six or eight months ago we started this this phase of the company where I began to develop and renovate brand new offices for the company in the UK here.

And a few months back we moved into those offices.

Just Incredible…

…offices, if you’ve seen them on my social media at all, that we’ve built. I’ve gone for this amazing atmosphere for the team, and have now got this amazing team that all work together.

But one of the things is, that took place during this time… Is that I pumped so much into the growth of business, so much of my funds into the business to do what we’ve been doing.

And at the same time, while that was happening, we were also…

Going Through A Growth Of Business Transitional Phase…

…where we wanted really to change our products, change our messaging and, in doing so, change who we attracted into the business – change the type of customer we appeal to.

I won’t go into the reasoning behind that today, but essentially what it meant was, outgoings went through the roof, income was declining because of all of this, and I went through… well, for the last last 12 or 18 months we’ve been slowly doing that, but what happened is…

Before I built this office, and before I built the team, we went through a huge growth of business stage. We literally went from like…

$100K A Month To Over $300K A Month, In 2 Months Or So!

And we just weren’t prepared….

Continue reading here: Growth Of Business