Here’s the big thing which is what I’ll talk about today – is understanding if you’ve got your marketing message correct.
This is one of the things I’ve realised – and I may have mentioned this briefly before – but…
Have You Got Your Marketing Message Right?
Because one of the things we realised with our offer is, I just don’t think we’ve got it right now.
Now I haven’t had enough traffic to it yet to make a hundred percent judgement on that, but I’ve just got an inclination.
I believe that in life and business that gut instinct counts for a lot. And I’ve always found that in life, whenever I’ve gone against what I felt in my gut – sometimes it takes a long time to realise – but…
I Always Realise That My Gut Was Right Eventually
So nowadays, I tend to trust my gut much sooner. If I feel something in my gut that… my instinct is telling me this isn’t right… or this isn’t working… or I’ve got this wrong, then I’ll tend to start looking to move away and do it differently. Or I’ll make a change or shift it, whatever the instance may be.
And so you’ve got to think about that marketing message and who you’re actually speaking to, and…
What The End Goal Is
…like, what is the goal? And here’s a big way to help with that.
A lot of people, when they start something online…
They’ll Begin From The Front Point
What I mean by that is, for example, let’s take us for example. Right now we have many products that range in price, from entry level products through to products that go into the multi-five figures – tens of thousands of dollars.
Now obviously, the best help we can give somebody is when they invest in the higher level stuff, like at five thousand, ten thousand dollar plus programs. That’s where we can deliver the maximum value and help to somebody.
So that’s ultimately what we need to work people towards. Because not only is that where we can give the maximum help, it’s also…
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