The Iceberg Effect book by Dean Holland starts out as the heartfelt autobiography of a construction worker and aspiring affiliate marketer.
Dean’s new softcover book reveals some of the darkest and most harrowing experiences from earlier in his life as an offline and online entrepreneur. He also discloses how he barely survived four years of failure and despair in the affiliate marketing industry.
Then seemingly miraculously and out of the blue, he somehow managed to turn everything around in just a few months. Enough to be able to leave his day job.
Dean goes on to explain precisely how this painful journey led him to the riches and success he enjoys today. And subsequently, he lays out a clear and detailed strategy in his book for…
How To Make Money With Affiliate Marketing Today
This plan is simply genius, and will ensure that you avoid the pitfalls Dean previously discovered. And it will empower you to find your way to where you want to be, as quickly as possible.
The clear layout and illustrations in The Iceberg Effect book make it very easy to read. Accompanying video training and exercises further enhance the content. This makes the chapters and lessons really pop out and feel more effective and personally tailored.
Another thing to appreciate is that you…
Instantly Get The Iceberg Effect Audiobook MP3
…to download for free. Therefore you can get stuck into the story and the content immediately, before the softcover book arrives.
The audiobook is personally and passionately read by Dean Holland himself, and makes the content come alive and become even more meaningful.
Something else to bear in mind is that Dean is wanting to put it on Amazon for $19.95 (for the book only, without all the bonus training and audiobook).
Okay, a small contribution towards shipping and handling will be requested. But I have to say that it would be complete madness for Dean not to recover this additional cost, while he’s letting you have the book for free.
Even so, if you’re not happy with the book for any reason, on request, Dean will promptly refund your contribution to the shipping and handling – and you keep the book and the bonuses. Can’t say fairer than that.
Dean has a plan to level the playing field for internet marketing and affiliate marketing beginners. He starts here with a scathing attack on all the internet marketing guru fakers, who are pretending to be something they’re not, while taking your hard earned money…
“Liars! Cheats! Thieves! Scammers! Internet marketing guru fakes, and their BS products… This is my declaration of war, in the affiliate marketing and internet marketing industry.
So let me take you back to 2004. I was in my early twenties, working in a bar serving drinks, working six or seven days a week. And I was on minimum wage.
I started looking for ways to make some extra money, and I found affiliate marketing. And I was completely blown away!
I was excited by what I found. I started reading all these internet marketing guru sales pages, all these claims. Started seeing all these people that, seemingly with very little work and very little effort, we’re getting absolutely rich and wealthy on the internet.
And I thought, “I could do this. This doesn’t look hard, this doesn’t look tough.” So I started this process, where I would join forums and scroll through the articles, read internet marketing blogs, and be on social media, and all that kind of stuff.
Before long I start thinking, “Well, if I just buy this plugin… If I just buy this course, this ebook, or program… Then my life’s gonna change.”
Internet Marketing Guru Fakes, Liars And Thieves!
A lot of these programs were being sold to me in a way of, y’know, “Magic software creates cash-producing websites in three clicks of a mouse…” And I believed it all. Y’know, kind of naive now, right? I can look back and say, like, “What kind of idiot was I, to believe that type of stuff?”
But when it’s constantly rammed down your throat by so many internet marketing gurus, what else are you supposed to believe? If you take people on face value – on their word – then you would believe them, of course. Because none of us like to think people would be lying to us.
By 2008, I was in over sixty thousand dollars of debt, five credit cards, two bank loans, and a minus three thousand dollar bank account. All the while, nobody in my life even knew. My life was… In my day-to-day existence…
I Was So Scared, So Afraid, So Crippled With Fear
…that I had no idea what to do. And today, many years on, thankfully I’ve been able to turn that around.
Thankfully I got a mentor, and I learned the truth. I learned how to do things correctly. And now I’ve been helping hundreds and hundreds of others to follow in my footsteps – and build a business the right way.
But that’s not what this is about today. This is about today… A declaration of war against those internet marketing guru types that do that kind of BS stuff!
So if you’re one of those people that has been fooled by a lot of those hyped up, oversold claims… That magic software, that magic “pill” to overnight success and riches untold, with no work… Don’t feel ashamed, because I was tricked just like you were. But…
We Have To Take A Stand – We Have To Say, “No More!”
You see, you absolutely can build an online business the right way, and change your life for the better, for you and your family.
Just a short message today from Dean about how you can overcome customer resistance to your products and services, by employing this amazing, overwhelming engagement strategy that’s so successful in the Disney World Florida theme park rides…
“Good morning everybody. Welcome to another episode of The Drive…
As you can see, I am inside of Internet Profits HQ. I’m not gonna dress it up any other way, it’s quite simply because I didn’t charge the battery on the camera. So I had to wait until I got here this morning, to get this charged a little bit, to be able to do today’s Drive.
I just want to share something that’s been completely transformational, and really opened my eyes to something over the past few weeks.
If you’ve been following along, you’ll know that I’ve recently been on a three week journey, where I went on a a cruise for seven days. I then went to Disney World Florida and attended Funnel Hacking Live. Spoke on stage…
Shared The Stage With Russell Brunson, Tony Robbins
…tons of other amazing people.
Then I spent a few days actually visiting the Disney World parks. We went to Animal Kingdom, Magic Kingdom, Epcot. And it was just incredible!
So why am I sharing all of this? Well, one of the things that became super, super clear to me is – how Disney has become the absolute behemoth company that it has. I did a bit of research – I think they make, was it something like 46 or 48 million dollars a day?
And what’s clear to me is… Yes, they have good products, great products and all that kind of stuff. But what they do have above anything else – is a breathtaking experience. Okay? An absolutely incredible experience.
To the point where… Think about this… Like, I was in one situation at Disney where we actually stood in line, in a queue for one particular ride… Yes, granted they had technical difficulties. They kept announcing this… But ultimately, we queued up for two and a half hours – to get on one ride that lasted probably three, four, or five minutes.
So all the time you’re in the queue. You’re waiting, your feet are hurting, you’re thirsty, you’re hungry… You stood there thinking, “Oh, my gosh!” But then, within that four minutes of being in that experience, and coming out of there… You completely forgot about all that pain of waiting.
Why? Because the experience was SO incredibly good!!
Overcome Customer Resistance By Offering An Amazing Experience
And so, I think there’s a lot to learn there, for all of us as online business owners, marketers, affiliate marketers… Whatever it is that you’re doing in your business – think about that…
Dean returns from Funnel Hacking Live with a BIG lesson to share in today’s ‘Drive’, about the importance of urgency and why you really need to create a sense of urgency in yourself and in your business…
“Good morning everybody, this is Dean here, en route to Internet Profits HQ. It is actually 7:50 in the morning. Getting a nice early-ish start this morning, because we’ve got lots and lots planned here in the office.
In fact, this is kind of a big day for all of us… Because I’m actually going in there this morning with the full intention that myself and the team (or those that can attend at least) are having a good, long meeting this morning. I’m kind of calling it…
“The New Beginning” Or “The New Chapter”
Not externally… But kind of internally. I’m about to make a lot of improvements, based on things that I’ve learned, and people that advised and helped me over the last few weeks.
You see, this one of the massive things that’s happened over the last few weeks. Obviously, yes, I have been to Funnel Hacking Live. I’ve been on a “Mastermind” cruise. And y’know, I’ve had an amazing time over the last three weeks.
But, make no mistake, it was heavily focused on work, okay? And so I was learning from a lot of different, amazing people that have done a lot of different, amazing things, in a lot of different businesses and niches. So I’m taking lots of this great stuff, and I’m bringing it back to my team now, to say, “This is how we’re going to operate now. This is how we’re going to structure a few things. And this is how we’re now going forwards.”
The Importance Of Urgency To Avoid Slipping Back
And this is the message for today, that I just want to discuss with everybody. It’s to create a sense of urgency in yourself. You see, one of my mistakes over the years… ‘Cos I’ve been to tons of events – I used to go all the time – and they used to be in England a lot… But one of the things was – I used to come back, and quickly revert back to exactly how things were.
So I used to hear lots of good stuff, take lots of good stuff from entrepreneurs like me. But then I’d come home and slip right back into the same patterns, the same routines, the same bad habits. And instead of improving myself, and continually growing and developing as an individual, as a leader, as an entrepreneur – I would just slide straight back into how things were.
Create A Sense Of Urgency In Yourself
And I realised this toxic pattern that I was in – where I’d go to events or “masterminds”. I’d learn some great new things – things that I knew could help our company, our clients, our processes, our team… But I’d listen to it, I’d write it down, I’d take notes on it – and then I’d come straight back, and within a week and done nothing with it. And slid right back into old routines.
Because ultimately, it’s easy to continue on as you are. Y’know, change, or admitting you need to change, admitting you can be better, isn’t always easy, right? In order to admit that we can change for the better, we have to admit that things weren’t right. And to admit things weren’t right, is to admit that you weren’t doing things correctly, or you messed up. Or any of those things that no one likes to really admit to themselves.
So this is what I want to say… Whenever you are in a position where you’re learning, whether that’s through an online course, a coaching class, or a physical thing, like going to an event, a seminar, or you’re part of a “mastermind”, make sure that you create a sense of urgency in yourself and…
Make Sure That You Are Taking Immediate Action
…especially on the key things that you know and believe can dramatically help you, and make a difference.
I’m not talking about trying to do everything, right? If I tried to do everything I’ve learned from people over the last three weeks, I would probably do nothing – because of the paralysation factor, in that there was so much.
But there are key things – key, significant implementations – that I can do, that can lead to a dramatic outcome…
Discover the essential two personal qualities you need to cultivate, in order to succeed in business and life. Whether you work from home in an online business, or you’re still holding down a day job, these two ingredients are critical to your overall success in business, work and life…
“So today… I don’t know what’s happened… But last night, it was around about 8:30 p.m. I just had dinner – made a king prawn curry with whole grain rice and some sweet potato chips (fries for those of you in the USA).
Now, immediately after eating that – got to around about 8:45 almost 9 p.m. and I said… I turned to Robyn, I said, “Y’know, I actually feel a little bit tired.”
We’d just watched an episode of The Blacklist, a series that I love, that I’m following. I don’t watch a lot of television, but I do love a few things – The Blacklist is one of them. Good ol’ Raymond Reddington!
So we’d just finished watching that, and then she put something else on that I’m not fussed by. And I said, “Y’know, I’m feeling a bit tired. I’m gonna go to bed and read.” I think I’ve been talking about this a lot recently.
I Have Been Consuming So Much Knowledge At The Moment
So many books – literally, like at least two a week on average I’d say.
And so, I headed off to bed before 9 p.m. last night, which is pretty early for me. I’m lying in bed and I’m reading… I read for about 4 to 5 minutes, and then I got too tired, put the book down, went to sleep.
Now my sleeping, my body clock, lets me normally sleep for anywhere between 6 to 8 hours. I like to get 8 hours if I can. But y’know, 6, 7, 8 hours – somewhere usually around there.
Today happened to be more closer to 6 hours. Because 3 o’clock came along and BOOM! I was wide awake – could not sleep. So I actually read for another two hours in bed. The cool thing is, I’ve got a Kindle Fire. So I don’t have to put the lights on and disturb Robyn, cos it’s got a back-lit screen.
So I read for two more hours. Got up, got ready. Now it’s just before 7:00 a.m. and I’m on the way to start and dominate my day. And that’s something I just want to talk about. It’s not about getting up early or anything like that – it’s just kind of what started my day off today, and how that all came about.
But as an entrepreneur… Actually, as a person, as a human… I want you to know that…
You Are The Captain Of Your Ship, The Controller Of Your Destiny
…The controller of each and every one of your days – the controller of your future.
And you choose how you live, right? You are the controller of that – you are the captain of your ship. This life that you live – you are the captain of it. You are the one in charge, you are the one that makes your choices. You’re the one that chooses to do something, or not do something… And there’s no middle ground.
People say, “Ah, that wasn’t in my control.” Well y’know, usually when you trace things back, many things are in your control. Now, I know there are certain things that are not, Obviously not everything is in everybody’s control 100% of the time. But you get the drift of what I’m talking about, I’m sure.
You have to choose to live life how you want to live. And choose to live with purpose. You have to choose to be fulfilled. You have to make choices that dictate how your life is gonna go.
I’m continually reminded… It wasn’t that long ago I was attending a funeral for one of my old bosses, where I used to work… Incidentally, back in 2004 when I first discovered people were making money online, the people that I used to work for, were actually family friends as well – friends of my mum.
Sadly she passed away, and she was a similar sort of age to my mum actually. When you think about this stuff, you just don’t know what’s coming around the corner. And…
You See So Many People Just Drifting Through Life
There’s so many people living ‘negatively’. They think, “I’m not where I want to be because of this.” Or, “I’m not happy because of that person”, or, “…that circumstance.” Or y’know, “Well, it’s not my fault.”
And I think sometimes, it’s like… If I look back when I’ve had those frames of mind myself, you’re really not helping yourself. And one of the things I’ve learned – and some people say, “This is ‘woo-woo’. This is all woo-woo nonsense.”
But I truly, truly believe in the power of your mind – the power of positivity – and the power of belief.
How To Succeed In Business And In Life
Y’know, the problem that most people have is… It’s very easy to be confident and positive when things are going good in life…
It is NOT easy to have that same mentality, when things are going against you. When things are failing, struggling, aren’t going right – when things that you worked hard on, go wrong – when things that you strive towards, don’t play out how you’d hoped.
It is not easy to be motivated and get up every day, fighting, when the chips are stacked against you, and you feel like nothing’s going your way. Everything you do goes wrong, everything you try doesn’t work. It is not easy to keep getting up.
Affiliate marketing has often been touted over the years as the quickest, easiest way to start making money online. But is this still true? And what are the most significant affiliate marketing risks and challenges today? Dean dives into the major problems of affiliate marketing for beginners nowadays, and explains the main misconception that leads to the 98% failure rate in affiliate marketing today…
“Good morning. This is Dean Holland of course. Thank you for joining me here on today’s Drive, as we journey to Internet Profits HQ on this fine morning.
A little later in the morning than usual, almost 10:00 a.m. I was actually doing some live training at Internet Profits headquarters last night, until around about 1:30 a.m. So, bit of a late night last night.
But y’know, one of things that I continue to say is that, sometimes you’ve gotta do what you’ve gotta do. And last night was amazing!
I’ve been really working on my webinar ‘game’ – I’ve been really studying. And I’ve been learning so much about different topics, like copywriting, sales, persuasion, storytelling, And Facebook Ads is another thing I’m really diving into right now.
Last night, I got to host a webinar. Now, granted, there wasn’t that many people on there last night. It was, give or take, around about thirty-five people.
But I did a brand new presentation. And that presentation was to basically educate people on why affiliate marketing, as pretty much everyone knows it, no longer works the average person.
The Problems Of Affiliate Marketing For Beginners
You see, the only people it’s generally working for are those that sell their own products, have their own email lists of buyers, and can promote good, related, quality products to those buyers.
But what about the rest of the people? People tell me, “Dean, you’re crazy to say – to make that statement – affiliate marketing is dead.” I’m not saying it’s dead for everybody, I’m saying it is dead for the majority.
And I’m talking about… What about the the 98% that aren’t succeeding – that aren’t overcoming the risks and challenge of affiliate marketing? Why is it that affiliate marketing is still positioned and described as, “The easiest way for people to start out online…
“To be able to start getting traffic – do one or more forms of online advertising via Facebook Ads, Google Ads, Microsoft Ads, native ads, email buys…” Whatever it is, right? “Drive traffic to affiliate offers, make sales, get commissions.” Y’know. And, in between, there’s building an email list of those prospects, so you can follow up with them.
Now conceptually, yes, of course it works. But for the average person facing the problems of affiliate marketing today, what’s happened is – we’ve reached a kind of tipping point. A critical point, where the cost of online advertising continues to rise.
Affiliate Marketing Risks And Challenges
I have data and statistics from over the last ten years, that show the multiples that it’s increased by. Going from pennies per click, to dollars per click.
Yeah, I’m generalising here. Not being big headed at all, or bragging in any sense… But I’ve been in this game a long time, which gives me a unique experience level, and a unique perspective that a lot of people just don’t have.
And what I can tell you, and why I say this, is that… Not only has the cost of advertising risen dramatically, by multiples. But also, y’know…
I remember when I got started, the average front-end digital product in the affiliate marketing / make money online / home business industry was $77 to $97 dollars for an e-book!
Nowadays, you’ve got people putting out software products, video courses…
Full-Blown Programs… For Five To Ten Dollars!
Now that’s all well and good, but what does that mean? Well, the price has dropped, but the cost of advertising has gone up… When the price drops, the commission you get paid as an affiliate has to drop.
When we were being paid 50% commissions on a $97 front-end offer, we’re getting nearly 50 bucks commission, plus upsells.
Now that front-end offer, for that same product, is just $10 dollars. Even with a hundred percent commission, that’s still only ten dollars. When you balance that with the fact that the cost of getting the traffic’s gone up, but the commissions have gone down – you’re screwed, right?
If you’ve ever felt like you’ve failed at anything, especially in business online, it’s critical that you understand why. Today Dean explains how it’s clear to him why some people succeed and others don’t. And it’s such an important message for anyone striving for more in life and in business…
“Y’know, there’s a reason that I think most people don’t succeed in business. And it’s not for lack of information. Not for lack of opportunity. It’s a lack of something else…
I’ve been doing a LOT of studying. Like, I am “all in” at the moment on self development, personal development, and mastering certain crafts and areas. I’ve really gone heavily in.
I’m always a student, and always will be a student of marketing. But sometimes, I ease off it. Not deliberately, but it just kind of happens. But at the moment, I am all in.
And I’m so having so much fun with it as well. Like, literally not even wanting to sit around at night doing anything other than reading and studying. Absolutely love it!
One of the things I’ve been studying a lot of at the moment is successful people. I’m not just talking about people in my industry, I’m talking about successful people, sports personalities, entrepreneurs, business owners, billionaires, millionaires. People at the height of their careers in all professions.
And something has become glaringly, glaringly obvious to me. Like ridiculously obvious.
It’s Become Clear To Me Why Some People Succeed And Others Don’t
Actually, y’know, if I look at myself, there’s been times… Even not-too-distant times – in the last few months even – that I can see where I have personally been slower to progress, because of this reason.
And I just wanted to mention that, because I think this is more important than anything. Y’know there is so much information, there is so much opportunity right now in the world… For people to live how they want to live, for people to have a particular type of lifestyle and security, and stability in their life.
But you have to wonder… Well, what is the defining difference? Why is it that a minority – a very, very small percentage – actually succeed and do it. Why?
Well, it’s not for lack of information… I mean, “What is the internet?” (The main place in which I operate my online business.) It is “information”. There is very little information that you cannot find for free somewhere, somehow.
And it’s not for lack of opportunity… There are, gosh, there are TOO many opportunities! There are too many ways to actually make money, and to build a business. And so, it’s not for that reason.
So, what is it then?
It’s for lack of belief… Y’know truthfully, most people that are trying to accomplish something don’t actually, fully, deep down, when you get to the core of it…
Most People Don’t 100% Believe That It’s Possible For Them
I’m telling you – it’s true! And although a lot of people will say, “I want to succeed, I hope to succeed.” Therein lies the problem…
How are you doing for clarity of purpose in business? Are you lacking positive direction and the momentum that having a clear purpose in your business can bring?
Here’s some business motivation today from Dean, that might inspire you to search for that clarity of purpose which could help bring the excitement back to your work and your business…
“I feel a sense of excitement flowing through my body today. I’m gonna tell you why…
Good morning everybody. Dean here of course, welcome to the Internet Profits family. Now, today I’m excited, and I’ll tell you why.
You know sometimes, when you’re going about your business… No matter where you’re at, no matter what stage you’re at… Do you ever find that sometimes you feel like you’re lacking a bit of – I don’t quite know how to work this correctly to not be misunderstood…
But are you sometimes…
Lacking A Bit Of Clarity Of Purpose In Business?
…or direction? It feels like you’re just kind of floating through. And sometimes you just don’t always see things clearly some days. D’you know what I mean?
I remember I always used to have this in the early stages of growing my business. Where it was always like, “I just don’t know what I’m doing. Don’t know where I’m going. I don’t understand.” I was lost, frustrated, and confused. And I was almost, like, angry.
Recently it’s not been the same. Not been the same at all, as back then. I love what we do with a passion, like, I LOVE it. And I know we’ve got some of the best stuff for our marketplace.
The Greatest Solution This Marketplace Has Ever Seen!
Now, the reason I say that, “On the cusp…” is because yesterday I was analysing everything. I was on a team meeting, and I said, “You know what? That part there can be better. Like, that piece there – that part of the process of what we do for our Certified Partners – we can make that even better.”
And so that’s why I say, “On the cusp of…” Because we can always be better. All of us can always be better, right?
But yesterday, something… I don’t know where it came from, but… Well, it was at the weekend. It was Sunday. I was buying something – spending about $2,000 on some something for my business. It was a newsletter to do with Facebook advertising.
As I was going through their sales process, something that I read in the FAQ just triggered something. It triggered a thought, an idea in my mind. That was on Sunday evening, and I haven’t been able to stop thinking about it.
And yesterday, I spoke to a couple of guys on my team about it. I shared my idea with them – the concept behind the idea, and why I was thinking it. And they also shared my excitement.
They said that could be a game-changer in more ways than one.
A Game-Changer For Clients, And A Game-Changer For The Company
This idea now, since Sunday evening, has been marinating in my mind. I literally, hardly couldn’t sleep last night. It’s like I’m waking up all throughout the night – it’s just all going round in my head…
Want to know that special, secret formula for how to grow a small business? Turns out it’s not some kind of magic pixie dust. Just plain old common sense, but missed by so many start-up business owners.
Dean talks here about the expansion of his own small business, and what it specifically takes to enable the growth of a small business…
How To Grow A Small Business – Dean’s Story
“Something was said to me at the weekend by my mum’s husband, and it really kind of made me reflect and think about things over the last 24 hours. And I want to share that with you today.
Hopefully you’re having an excellent week in your business and are moving everything forwards. I always talk about consistent daily and weekly progress. Make sure you’re at least taking small steps forwards every single day and every single week towards your goals.
I want to talk about something that happened last weekend. I had a great weekend. One of the things that we actually did, my fiance Robyn and I, we went over to my mum’s house, to see my mum and her husband Malcolm.
And long story short, my mum’s husband used to – for like 30/40 years or so – run a successful plumbing and heating company in Nottinghamshire, here in England, which he recently sold and retired from.
We were talking… I’ve been going through for the last 12 months – I don’t talk a lot about it – but my company…
Internet Profits Has Been Going Through A Massive Transition
Huge, huge changes and transformations, and reinvestment back into the company here at Internet Profits for the last 12 to 14 months.
If you’ve followed me for longer than that, you’ll have seen that I went from running the business out of my home office – the garage that we converted. To now… We’ve got our main UK headquarters here, 2,500 square foot.
We’ve grown the team, we’ve grown the company, we’ve grown the resources. I’ve reinvested hundreds of thousands of dollars. And in all honesty, the reality is, it’s been a stressful, challenging time. It’s been exciting, but it’s definitely been challenging – more so than I thought.
Because it really took me out of my comfort zone, y’know. We were doing very well, outgoings were very low. But I knew that in order for us to be able to continue to grow and achieve what I know we’re capable of achieving, we had to expand. We had to grow the infrastructure, we had to grow the team.
Cracks Were Beginning To Appear In The Business
And it was causing problems. So I went through all these changes, and now we’re definitely in a much better and more sustainable place. And a much more exciting place.
Whereas before, I started to think, “Geez, the cracks are beginning to appear are that big. Are we gonna make it through?” I didn’t think we were gonna completely collapse. But we were going backwards instead of going forwards, if that makes sense.
So I made all these big moves. And it’s been a very scary, but exciting time. I think the bottom line is…
How do you really feel about the work that you do every day? Can you truthfully claim to be passionate about your work? Dean talks here about the passion that drives him in his online business, and what you must do to avoid life just passing you by…
“We are in for a LONG day in the office today at Internet Profits. Let me share the story…
Good morning everybody. Welcome to another episode of The Drive. Dean here of course. Thank you for joining me here on this journey to Internet Profits HQ. It is a bright sunshiny day, here in the UK. Doesn’t mean it’s warm though, don’t mistake what I’m saying 🙂
Anyway, I hope you’re well. I hope you having a good week. We have kicked the week off with plenty of stuff. We actually launched something yesterday. I know – if you follow me, you’re probably thinking…
“Geez, Dean Launches A Lot Of Stuff”
The reality is – the more offers you make, the more people you help, the more money you make. Simple as that really.
Well, we could go deeper than that… The more offers you make to the RIGHT people that need those things – the more people you help, and the more money you make.
Now today… Well, I’ve got a long day coming up. Like, right now it is about 8:50 a.m. and I’m just on the way, of course. But I have a webinar at midnight tonight. That’s like fifteen hours away.
And then that webinar is probably going to be a good two or three hours maybe. So that’ll take us to 2:00 a.m. at least. Which is 17 hours. So unless I go home at some point later for a couple of hours, it is gonna be a long-ass day!
But you know what… I’ve said this many times before. This is something that not everybody in life gets to truly, truly experience. And I think it’s such a sad thing that people don’t fight more for this.
I’ve said it time and time again, that I don’t actually do any “work”. And I know that sounds weird – I just said I’m gonna be in the office for like 17 hours today.
Can You Be Passionate About Your Work?
But the reality is, I’m so driven and passionate about what I do. And I mean beyond beyond what most could probably understand. Like, I love what I do so much. I love, and am driven by, the difference that what we do can make.
Even in my business, I haven’t always been like that. I haven’t always had that feeling. When I first started out, trying to just be a young kid wanting to make some extra money, I didn’t have aspirations, or the belief, or necessarily the understanding – of what could be done with an online business.
I didn’t start out wanting to make millions online, because I didn’t know it was possible. I started out wanting to make a bit of extra money to make things a little easier, y’know. And I didn’t set out to build an international company like I do now, and to speak on stages like I do, and do the things that we do.
This was never in the scope of what was possible for me, or even what I desired. But as things develop, as things grow… You realise that what you know, when you develop what you know, and you practice your craft – it can become something so much bigger than what you could have ever imagined.
I’m so driven to be even better and bigger, and have more impact. And I think…
This Is Probably Just A Natural Progression As A Business Owner
When you start, and you start to see the results, and you see those results growing…
Our Certified Partners and I, we always have this laugh. Because I say all the time – and I’ve said it for years – I truly believe, to this day, that we’re just getting started. And it’s almost like a sort of ‘thing’ now, y’know: No matter how big we get, we’re just getting started.
And it’s a mighty exciting time! So I guess the message today really is like, love what you do to the point where you don’t “work” a day in your life. And you should be passionate and driven by what you do.
Got a really simple, straightforward tip for you today. However, this has proven to be actually a huge key to success in life and also in business…
“I want to talk about something today… Something that, if you realise this one simple thing, it will make your days so much better. This will start your day off so much better – and set your mood right every single day. And this will allow you to get more significant progress – and that’s ultimately what it’s about.
If you’re making progress every day, even if it’s small baby steps forward, towards your goals – then you couldn’t ask for much more than that, right?
So, what am I talking about? What’s this simple thing? Well surprisingly, it’s something that not enough people do. Because a lot of people in the evenings – they get comfortable, they get relaxed… And they think, “Ah… I’ll just do it tomorrow.”
But here’s the thing. Here’s the trick – the small adjustment that you have to make – for a significantly bigger positive impact. Success starts the day before, okay?
The Key To Success In Life Starts The Day Before
And I’ve realised this to be true in so many ways. So many ways – like, eating healthy or choosing to eat healthy. It doesn’t start by waking up in the morning and going, “Oh, what am I going to eat?”
It starts the night before, getting your food prepared – it starts by making those conscious decisions the night before, okay?
Going to the gym. It doesn’t start usually by waking up in the morning and going, “Shall I, shan’t I? I’ve got to get all my clothes ready, pack my bag, get my stuff, my shower bag, and all these different things.”
It starts the night before: Getting your gym clothes out, getting everything ready, getting your clothes that you need to put on after the gym packed in a bag. And getting yourself prepared.
Success in your business – it doesn’t start by just sitting on the computer and saying, “Now, what shall I do today?” It starts by having a plan, and being prepared the night before. So, in all areas, the key to success in life begins with preparation in advance.
The Key To Success Begins With Preparation The Day Before
And I want you to always, always remember that. Because y’know, it’s funny… As much as we say, as much as I would say… I’ve never enjoyed working for other people. It was never for me.
One thing I can tell you is, these little lessons – some of the things that I know – haven’t just been learned by having my own business. Some of what I’ve learned actually came from having bosses in the past. Small little things.
I remember I used to work in a… When I first left school… So I left school at 16 years old, never went to college, never went to university. Literally left school at 16. I started full-time employment the same day I left school.
So I left school at around about 3 p.m. in the afternoon. At 6 p.m. that evening I started my first day of full-time employment. So whilst everyone else was out celebrating, I was out working.
And I’ll never forget. The the boss that I had at that time was a lady named Tracy. Gosh how am I remembering this? This is insane!
She always used to have this saying, this expression…