The Iceberg Effect book by Dean Holland starts out as the heartfelt autobiography of a construction worker and aspiring affiliate marketer.
Dean’s new softcover book reveals some of the darkest and most harrowing experiences from earlier in his life as an offline and online entrepreneur. He also discloses how he barely survived four years of failure and despair in the affiliate marketing industry.
Then seemingly miraculously and out of the blue, he somehow managed to turn everything around in just a few months. Enough to be able to leave his day job.
Dean goes on to explain precisely how this painful journey led him to the riches and success he enjoys today. And subsequently, he lays out a clear and detailed strategy in his book for…
How To Make Money With Affiliate Marketing Today
This plan is simply genius, and will ensure that you avoid the pitfalls Dean previously discovered. And it will empower you to find your way to where you want to be, as quickly as possible.
The clear layout and illustrations in The Iceberg Effect book make it very easy to read. Accompanying video training and exercises further enhance the content. This makes the chapters and lessons really pop out and feel more effective and personally tailored.
Another thing to appreciate is that you…
Instantly Get The Iceberg Effect Audiobook MP3
…to download for free. Therefore you can get stuck into the story and the content immediately, before the softcover book arrives.
The audiobook is personally and passionately read by Dean Holland himself, and makes the content come alive and become even more meaningful.
Something else to bear in mind is that Dean is wanting to put it on Amazon for $19.95 (for the book only, without all the bonus training and audiobook).
Okay, a small contribution towards shipping and handling will be requested. But I have to say that it would be complete madness for Dean not to recover this additional cost, while he’s letting you have the book for free.
Even so, if you’re not happy with the book for any reason, on request, Dean will promptly refund your contribution to the shipping and handling – and you keep the book and the bonuses. Can’t say fairer than that.
Some basic entrepreneurship wisdom today. What you focus on expands and grows. So remember to check in with yourself every day to make sure you focus on what you want. Some describe it as the law of attraction or manifestation. But really, it’s just basic common sense in business…
“Good morning everybody. Dean here of course. Welcome to another episode of The Drive. As you can see, bit of a different setting. I am inside Internet Profits HQ today. I’d love to say this was planned but, quite frankly, it’s not.
I was actually in the office till around about 1:00 a.m. this morning, and I forgot to take the camera home with me. So when I arrived here today, I had to grab the camera and get ready to shoot this for you.
I want to tell you about something pretty exciting from yesterday. So we opened the doors to a one-of-a-kind, very unique coaching opportunity that we made available to a small number of people. Existing clients, existing partners of ours – Certified Partners…
It was a program that, by all accounts, should have been priced at least twenty thousand dollars. But we wanted to make…
An Irresistible Offer For The Outcome Of Impact, Rather Than Income
And whilst whilst the income is nice for the business, it allows us to facilitate, support and do even more amazing things for our customers and clients.
We’re really looking to help the 20 people that we opened the program, over the coming weeks and months ahead, to really get to their goals. To strategically put together a plan with my help, and then be implementing that plan on a consistent basis.
The exciting news is, we opened up 20 spots and I think, as of right now since yesterday, 14 or 15 of those spots went. Five thousand dollars each. So obviously you can do the maths on that. That’s pretty exciting.
But more importantly, it’s exciting for those that are in the program. Because they now have the help that they need, and that’s ultimately what it’s about. Business is all about finding ways to solve the problems that people have.
And I’m in a very unique and and blessed position. Over the last 10+ years of my life I have dedicated all of my time and energy into learning how to use the Internet to sell products – build audiences, drive traffic, follow up with those audiences, and ultimately convert them into sales.
Now, We Have What We Call ‘Ultimate Sales Funnels’
…that lead people through a systematic process, to keep solving more and more of their problems, whilst offering higher and higher premium solutions.
So it’s exciting that we get to work with these people now. I get to really help them solve the problems they have, to get them to that next level. And that’s what I’m more excited about other than anything else.
But what I want to say to you is… Y’know, I left my job in 2009 to pursue this whole venture that’s become far bigger, far greater, and far more purposeful than I could have ever imagined.
And I remember when I actually left my job, I had this tattooed upon my skin. I don’t have tattoos, but I believed so much in altering my mind and believing in myself in order to achieve, that I had ‘Believe and Achieve’ put onto me for life.
Because I truly believe that what you focus on is what you get. And a lot of people focus on what they don’t want. They think by focusing on what they don’t want, it’ll help them avoid it.
Focus On What You Want, Because What You Focus On Grows
But what I’ve come to realise over the years is actually by focusing on what you don’t want, you’re still focusing on the negative. You’re focusing on the thing that you don’t want.
So imagine you’ve got what you DO want right here, and what you don’t want over there. Instead of forgetting about what you don’t want, and going all-in with full belief on what you DO want – the outcome you’re looking for, the outcome you desire – and focusing in on that… A lot of people just say, “Well, over there is what I don’t want.”
In fact, if you ask people even a silly question… Imagine you are with a group of friends. How many times has this happened, right? You’ll be able to see this in full perspective now…
How many times have you been with other people, and whether it’s a spouse, a friend, a group of friends, family. And let’s just say you’ve decided that you’re going out for food, rather than cook at home.
How many times has somebody said, “Where would you like to go and eat?” And everybody’s like, “Oh I don’t know. I can’t decide. You choose.” Then you say, “Well, what about here?” And they’re like, “Oh no, I don’t want that.”
People Find Be Easy To Tell You What They DON’T Want…
…in that situation. They’re like, “Well I don’t want to go for Italian.” Or, “I don’t want to go for sushi.” Or, “I don’t want to go for steak, or seafood.” And you’re like, “Okay, well what DO you want?” And they’re like, “I don’t know!”
So the point I’m making is that people find it easy to focus on what they don’t want, but not so easy to focus on what they do want. And the reality is, as I just said, you get what you focus on.
So you’ve got to find a way to alter your mindset and the way you view things, to think about what you DO want. And focus your energies on that, and the outcome…
Have you ever thought about becoming an online entrepreneur and starting your own business in order to make money working from home on the internet? This raises the question, what does it take to be an entrepreneur online working from home? Here are some important tips and advice to help you succeed online where almost everyone else fails…
“Hey, hey! What is happening, my friend? How are you doing? Dean here of course, on the way to Internet Profits headquarters on this fine, glorious morning. Today is looking bright and beautiful, I gotta say – both outside and in.
Because today there’s a ton of stuff happening. Let me give you the quick lowdown before I give you a bit of a message… Something I want to share – something I’ve been thinking about, and seeing a lot of stuff about online… What does it take to be an entrepreneur online working from home?
But before we get to that…
I Just Want To Share With You What’s Happening Today
One of the things I love to do is keep you up-to-date on what’s going on behind the scenes at Internet Profits.
Firstly, we are opening the doors today to a very exclusive (20 places only) coaching program for 20 people. This is only available for our Certified Partners…
So that’s very exciting, because I love figuring out where people are stuck in their businesses. And then providing the absolute best solution to them, to fix their problems and allow them to continue on towards their goals and whatever they’re looking for in life. Y’know, their vision of success. We’re really doing that again, and I’m excited to open the doors to that opportunity.
Another big thing that’s happening, right now: It’s about 8:20 in the morning, and the team leader of the coaching division here at Internet Profits is on his way. He’s staying with us for a couple of days, because we’re gonna be building out a new step-by-step blueprint.
Again, one of the things that I always do – and I encourage you to do this in your business as well – is NEVER SIT STILL. Constantly be looking for the areas in which you can perform better for your potential customers.
I’m not talking about the inner perfectionist. As in, everything has to be perfect before you launch anything. I’m talking about always looking at;
How Can We Support Our Customers And Clients Even Better Than We Already Do?
And I believe that we’ve identified a key area in what we do, where we can massively improve.
So our head coach is coming down for a couple of days. Today we’re going to be planning out, and then tomorrow we’re gonna be shooting a ton of video content. I’ll share more about this going forwards.
But essentially, we’re shooting an entire (we don’t know exactly yet until we plan it) twenty to thirty day, daily steps to getting more traffic, building your audience, and increasing sales – daily, from scratch… This will be for anybody that doesn’t have anything in place yet.
So we’ve got that going on. That’s obviously a big, big deal. He’s on his way now.
We’ve also got a webinarlater on tonight. It’s at 6:00 p.m. Eastern. Obviously we’re in the UK, so that means 11:00 p.m. for us. We will be delivering some great training and content, and then making the opportunity available for people to apply to become a Certified Partner with our company.
And yeah, that’s one of the main big deals of today. I’ve got a call with somebody about Facebook Ads. I also have a webinar at 2:00 p.m. today. I have two podcast episodes that we’re hosting. One is with Brandon Carter, otherwise known as The Keto King. You may have seen his ads all over the place.
So today is freaking busy, right? And here’s the thing… Here’s what I want to say…
A lot of times people hear me reel off stuff like that. Y’know, I have the same number of hours in the day as everybody else. And often people say, “How on earth do you get so much done?”
What Does It Take To Be An Entrepreneur Online?
I want you to know that building and running a business it isn’t easy. Most people, particularly our industry – the whole ‘make money online’ ‘internet marketing’ ‘home-based business’ industry…
They’re peddling BS and crap online, forcing down people’s throats that ‘you can get rich overnight’. ‘You can do all this kind of stuff, and it’s push-button simple.’
Y’know… ‘Click this, click that, and BOOM! Watch the commissions appear.’ And it’s nonsense! Absolute nonsense! It’s everything I stand against. It almost makes me throw up in my own mouth – it’s sickening!
And I tell you why I feel so passionate about that. Because for the first four and a half years of my trying to make money online, back between 2004 to 2008, I believed a lot of that garbage. And it led me on this spiral that sank me financially, emotionally, physically. It made me ill, nearly crippled me with debts.
And yeah, I made a lot of bad decisions. Let’s not force the blame elsewhere. I made some stupid, naive mistakes. But there was also a lot of garbage that led me down sickening paths of of lies, deceit, cheap scams, and untruths. So…
Everything I Do Stands Against That Garbage!
And I want you to know that you can absolutely build a business if that’s what you desire… One that can afford you to be your own boss. To supplement your pension, to support your family better, to have some more comforts – stability, security, freedom.
You truly can have it. It’s what we do. We help people go from employment to entrepreneur. We’re leading a movement of everyday entrepreneurs. Just ordinary people that want more. Because it’s okay to want more, and you can have it…
But it’s not gonna come without sacrifice, work, commitment – putting in time, energy, money, resources. Y’know, it’s gonna take sacrifice.
You Can Absolutely Live A Life Beyond Your Wildest Dreams
I’m living, breathing proof of that. And the fact we’ve also, to date, helped almost 800 people in the last few years with what we do, as Certified Partners – to go from struggling, to results and making money. Knowing what it take to be an entrepreneur online working from home…
How to overcome obstacles to success in life, and why your friends, colleagues, and even family can often seem like they’re against you. Find the motivation to change your life, to be true to yourself, and to trust your gut feelings…
“I want to give you a message of motivation to change your life this morning. You see, I think one of the biggest problems that people often face is either themselves, or the external influences that they allow to affect them.
And this is especially something that’s pretty common when you’re starting out looking to grow an online business as an affiliate marketer, say. Or y’know, whatever online business you’re starting. You will come up against ‘barriers’ let’s just say.
I can take you back to a point in time – 2008. I’d been trying to make money online and build an online business for four years. I hadn’t gotten anywhere. And when I began that journey…
When I First Discovered Affiliate Marketing, I Was So Excited
…that I would tell everyone about it: “Oh my gosh! I’ve discovered this thing that’s gonna change my life – it’s called affiliate marketing. And you can make money online, and I’m gonna figure out how to do it, and then I’m gonna tell everyone else how to do it… You should do it too!”
And I would tell everyone, and they would be like, “Oh really? Okay, ho hum.” And kind of like laugh almost like, “Okay, yeah right.” Additionally I would also be greeted with things like, “All that stuff’s not true, Dean. Don’t believe any of that. That’s all lies and scams. Don’t be foolish enough to believe any of that.”
But I believed it. I believed there was something there. I saw lots of proof, saw lots of evidence online – people doing it. And so I kept going.
And as time went on, the days turned into weeks, the weeks turned into months, and the months turned into years…. People would be asking, but now in sort of a mocking way, like…
“Oh, how’s that internet stuff going Dean?” Y’know, almost looking at each other – when I was in my full-time job, for example – people would be looking at each other when we’d be stood around having lunch. You could see when…
People Are Talking About You, And Laughing At You Behind Your Back
But the problem was that, because I couldn’t figure it out, because I wasn’t getting any results, I had nothing to throw back in their face. And so I remember this feeling where I just started getting quieter, and quieter, and quieter about it – because I had nothing positive to share.
In fact, to be honest… By my mid 20’s, at the end of 2008, I was in over sixty thousand dollars of debt. Five credit cards, all but one of them maxed out. I had two sizeable bank loans. And basically, in my mid twenties, facing bankruptcy.
But because I was so ashamed of what I done, nobody knew. So I was carrying on like, “Oh, y’know, that stuff’s going okay. I’ll figure it out soon.” And that’s all I kept saying… “I’ll figure it out soon.” I didn’t let anyone know that I’d got myself into a hell hole of debt.
Here’s one of the things I can learn and look back on now. Because I’m not just talking about friends and colleagues. I’m talking about family who would be trying to tell me to stop. People that love me, people that care about me, telling me it’s nonsense…
That I’m being fooled. It doesn’t exist. It’s scams, lies, cheats. I’m being duped and tricked, and I’m believing it all, and I’m foolish, and I should stop and focus on my job. Focus on a career, focus on climbing the corporate ladder.
And I can tell you now looking back, that the people that truly do care about you… The reason they kind of seemingly want to stand in your way and hold you back and stop you…
It’s Not Because They Don’t Want You To Succeed
…It’s not because they don’t love you or care… It’s that, for most people, that’s their mechanism of protection.
They want to protect you from the failures, protect you from losing, protect you from the pain. And so they’ll try and hold you back. Because, more often than not, people in their lifetimes – most people throughout their lifetimes – have tried to accomplish something, and they’ve experienced pain, because it’s perhaps not worked out.
And so when you have elders in your life, or people in your life, or influencers in your life that care about you. They want to protect you from that pain. And their way of doing that is to try and – what you feel like, and what it seems like… “They’re trying to hold me back and stop me.”
“Why don’t they believe in me?” You might think. “Why don’t they care about me enough to believe in me? Why aren’t they supporting me?” You’ll probably have those feelings. “Why aren’t they being supportive? Why are they trying to hold me back? Why are they doing this? I thought they loved me.”
Motivation To Change Your Life And Overcome Obstacles To Your Success
And you’ll think all these thoughts, when the truth is these people DO love you. That’s just their mechanism of protection.
But I want you to know one thing above all. You should believe in yourself, and listen to your own gut instinct. You believe in you. Believe in what you’re doing. You KNOW that you can live a better life, that you can provide more, that you can accomplish more, overcome obstacles to success, and find the motivation to change your life for the better.
The key is to find that person who can steer you there. Someone that’s doing, or has done what you want to do. Learn from them. Listen to them. That’s going to take an investment of time and money to do so. But it is absolutely imperative you do that…
The traditional affiliate marketing strategy from ten years ago is no longer as profitable with paid traffic as it once was. Dean reveals here what’s happened to the affiliate marketing industry over recent years, and lays out the blueprint for the best affiliate marketing tactic you need today…
“Hey, hey, hey! Good morning my friend. Dean here of course, just on the way to Internet Profits HQ.
I just want to share a quick, short message. More of a tactical thing y’know. Sometimes I talk about what we’re up to, sometimes I talk about motivation and all kinds of stuff here on The Drive.
But today… I’ve gone through everything meticulously recently. Like, what did I do? How did I do it? What does it take to build a business?
And I’m not gonna talk about mindset and that stuff today. Even though, to be honest, that’s probably the biggest differentiator between those that succeed and those that don’t. But anyway, we’ll push that to one side and talk affiliate marketing tactics.
Looking back, I used to think, “If only I could get more traffic… Then all my problems would be solved as an affiliate marketer.” That’s what I used to think was the best affiliate marketing tactic.
But the truth is… Y’know, when you look at it… If you think that, I want to give you a bit of a wake up call. I want you to think about something…
There Is So Much Traffic On The Internet!
It is RIDICULOUS. There are billions of people on Facebook alone. That’s one platform – just one platform, right? You only need one platform. Think about this for a second.
Let’s say you only… Imagine you eradicated all other platforms, and you only have Facebook. There is still more than enough traffic there for you to have monumental success.
Or let’s even draw that back a bit. Let’s not even talk about monumental success. You could make enough to replace your day job, or supplement your pension, and live a very good life just off of Facebook, right?
Facebook makes people millionaires from their traffic. So it’s not about the traffic. The traffic is there.
So why is it then that people still don’t succeed? Let’s imagine you could get all your traffic from Facebook, or Instagram, or Twitter or any of the other platforms – Google Ads, Microsoft Ads, etc. There’s so much, it’s ridiculous, it’s absurd.
So let’s take traffic out the equation. Then what are the other components of a profitable affiliate marketing strategy? Well, there are four main things… But I want to talk about one.
Traffic is the first of them. Then there are two other affiliate marketing tactics. But it’s the final one that most people don’t have… And that is…
A Profitably Converting Sales System
Now, I’m not talking like… Y’know, when I got started – or – when I actually started making money back in 2008/2009, you could just get an affiliate link from like Clickbank, or any of the other platforms.
I was mainly using Clickbank… And you could promote that offer, and you would get commissions on that first product that you were driving traffic to – and then the couple of upsells that would normally follow. But that would be it.
The thing is, back then, things were very different. Like, the cost of products was higher. Which meant you were able to get a higher commission. And you could get traffic cheaper and easier, because there wasn’t as much competition.
Today, things are very different though. The average cost of products has come down on the front end. Which means the commissions have been reduced. And although there’s a lot of traffic, it’s more competitive. Therefore the price is up.
The Best Affiliate Marketing Tactic For Today
And so what do you do then? What’s the best affiliate marketing tactic to use today? Well, you need what I call an ‘Ultimate Sales Funnel‘. But let’s not even talk about the ultimate sales funnel yet.
There’s one critical thing that you must now have to succeed. And that is the ability to make big commissions. What I mean by that is…
Take your average, normal sales funnel on Clickbank. It would normally consist of what’s called a front end product, and then probably two upsells – two or three upsells, right?
You get commissions on the front end, which might be about ten or twenty dollars maybe. And then on the couple of upsells. But now that’s no longer likely to be profitable using paid traffic.
So if you just promote a product off Clickbank with paid traffic, you probably won’t make a profit, right? Particularly in my industry at least. So what you need is…
Amazing things can happen when you take complete responsibility for the successes and failures in your business and your life. What follows is a good example of how you can change your life for the better by honestly challenging your business mindset…
“Good morning, my friend. Dean here of course, just on the way to Internet Profits HQ.
This week’s been pretty exciting actually at Internet Profits. Previously I mentioned that I was doing a live 60-minute training with our Certified Partners – which I did.
I Gave Them A Four-Step Blueprint To Growing Their Business
Now today we’ve actually got one of our Certified Partners coming into the office, Gregg. He’s actually going to be spending the morning with us, arriving somewhere around 9:30 / 10 am, till around about 1:00 pm.
Going to be really getting clear on his plan of action and going over his strategy. Making sure he’s clear on it, that he knows his path forwards, and y’know really give him that clarity. So we’ll spend a few hours together today – looking forward to that.
But I just want to spend a few minutes talking about something. I was thinking a lot about the journey that I’ve been on. And because of this webinar that we did – I was thinking about a lot of the journeys, a lot of the positions that people find themselves in, in the affiliate marketing industry.
And y’know, when I look back… 2004 to 2008, I was in a hell-hole!
I Literally Could Not Figure This Stuff Out. Gosh, It Was Horrible!
And I remember… Aside from the buying and trying of everything and the debts I was in… If I think about my mindset back then, I used to honestly and genuinely… It sounds silly now… Some of you will either relate to this, or you’ll think I’m stupid…
In the position I am today, I think, “Wow! What a stupid broken mindset.” But back then, it was very real. It was my life. Back then I used to honestly and genuinely think that the position I was in… That hell-hole of debt… The position I found myself in, wasn’t my fault.
It was everyone else’s fault – it was the people selling the products – it was the marketers – it was the gurus. And I’ll be honest… Absolutely, there was a lot of crap – and there still is to this day. And it’s everything I stand against, everything I’m fighting against…
It’s What I’m Waging War Against – The Liars, The Cheats, The Thieves, The Scammers!
The people pushing endless get-rich-quick garbage onto unsuspecting victims like I used to be.
But the truth is this – I’m the one that bought into it. I’m the one that believed it. So who’s truly to blame? And when you look at it, you could say, “Well, misleading bad practices aren’t my fault.” You’re absolutely right. And I was duped by a lot of it, and I was naive and stupid.
But at the end of the day, there becomes a point where we all have to take responsibility for our actions. We all have to take responsibility for where we are at in our lives, and the decisions that we’re making.
If you choose to continue believing that stuff, like I once did… If I were to have stayed on that path, with that belief, I would not be here today. I would probably still be jumping from dead-end job to dead-end job, in tens of thousands of debt. Financially crippled, broken, financially broke position, with no positive prospects in my life.
How To Change Your Life For The Better
Only I could change that – and I could change that with decisions that I made. And where you’re at today, I want to say that no matter how you feel as of right now… I want you to know that you are where you’re at because of the decisions that you have or have not made.
And as much as that’s tough sometimes to swallow, because it’s never easy to see ourselves as the one to blame. It’s never easy to feel like we’re at fault… The reality is…
Dean Holland back from his trip to Russell Brunson’s Mastermind group, thinks back over the massive and rapid growth of his business at Internet Profits. The importance of self-reflection becomes evident when Dean goes on to reminisce about his painful internet marketing roots…
“Good morning my friend. Dean Holland here. How are you doing? We are on the way to Internet Profits HQ right now. Let’s start another day of awesomeness, serving the world in our own little way.
Hope you’re well, doing good, and your week’s off to a great start. Today is a glorious day. Somebody said this – was it in a movie or something?… “Every day above ground is a good day.” Indeed. What a great way to look at things.
So What Are We Up To Here At Internet Profits?
Well, yesterday had a meeting together with those of our team that can actually attend. Just gave them a bit of an update as to what happened, and what what I took away from the ‘Mastermind’ with Russell Brunson and tons of other amazing people in the US over the past week.
And this really is the awesome thing right now. If you follow me on The Drive or on social media at all over the last year, you’ll have seen some pretty significant differences.
I literally went from running my business from home. Y’know, with just a small number of people on the team helping me out. One or two full-time, one part-time. Just running things from home, as a home-based business if you like.
But I’m a very ambitious person. I saw that we could have a far greater impact and do much more than I was doing. I wasn’t living up to my own expectations of myself.
So I decided to go all-in! And I truly don’t believe there’s any other way to do things. And so I went all-in.
I Reinvested Hundreds Of Thousands Of Dollars Into The Business…
Set up an office. Grew the team. Built systems. Had consultants come into the company and help me with tons of stuff… On-boarding staff, recruiting, standard operating procedures, all this kind of stuff.
And so we really have, as of today, quite an amazing set up. Not perfect. Still plenty of room to grow, develop and improve. But compared to where we were this time last year – in an infrastructural basis – it’s night and day.
To the point where, when I was in the US, I probably did no more than 90 minutes at the computer over six days. And that was just checking in on a couple of things, and doing a couple of bits. No more than 90 minutes in 6 days!
And yet while I was gone, during those six days the business was generating tens of thousands of dollars – tens and tens of thousands of dollars. Serving so many people, and making an impact in people’s lives. And that’s ultimately what we’re about.
When I go back and look at it, I remember that things didn’t used to be this way. Y’know, I could go way back.
The Importance Of Self Reflection
When I had a full-time job, I remember getting up at 6 am in the morning, walking my dog, driving 45 minutes to get to my place of work at a construction company. (And here’s where the importance of self-reflection becomes clear.)
Every spare moment I had… Not that I should’ve been doing this, but that was my passion… Every spare moment I had in my job, I would be checking emails, looking at things in my business, going onto the…
Dean came back from his Russell Brunson Mastermind group in 2018 with some key advice on connecting with customers online. Find out how to emotionally connect with customers online, whether you’re struggling at the start of your business, or you’re successful and much further down the road from them…
“I am back! Good morning and welcome to a ‘traditional’ episode of The Drive.
Back in the UK. And wow, what a week it’s been. I first have to apologise, because you didn’t actually get to see a lot of it with me. A bit of a different journey this time to the US. I didn’t have my camera or filming abilities all the time.
We did a lot of ‘Masterminding’, both with Russell Brunson at Clickfunnels, and some private group Masterminds. And when people are sharing intimate details or problems they’re facing in their business, y’know it’s not the right thing to do to pull out your camera and record these things. So that’s why you didn’t get to see a lot this time around.
But the good news is that, of course, I can now share with you my key takeaways, and the big things that I’ve come back with.
One Of Them, I’m Gonna Share With You Today
Now what do I want to share first? I was thinking about something that I said to somebody.
This is what’s amazing about being in a Mastermind group and surrounding yourself with like-minded, driven people. Amazing people that I’m so proud to call my friends. Y’know I’m so blessed with all this stuff, it’s amazing!
But sometimes it will bring ideas out of your own mind. It’s not just soaking up what everyone else is saying, or sharing. Sometimes it brings the very best out in you as well. And I said something to somebody which I want to share with you.
Because, I think one of the biggest struggles that people often have… And there’s actually a different variation of this struggle at different stages in people’s businesses. It is actually connecting with customers online. Connecting closely, like deep down to the core, to your market – to your target prospect – to your ideal customer or client.
You see, when you’re in the very early stages, it can be very common… And I say this because I’ve done it – I did it myself – and also because I work with hundreds and hundreds of people now, and I see it as a common thing – a common struggle. And that is…
When You’re In The Early Stages Of Your Business…
…You feel like you feel like perhaps you don’t warrant sharing anything. Because you feel like, “Well, I’m struggling.” Or, y’know, “Who would want to listen to me?” Or, “What value do I have to give, compared to anyone else?”
You compare yourself to other people – you see they’re successful, and you’re not. You’re struggling – and they’re not apparently.
And so when you’re in that position, where you want to connect with customers online. The very best thing you can do is start being open and honest about the struggles you’ve had, or are having where you’re at right now.
It’s a scary concept, because you think to yourself… Particularly in the internet marketing or home business industry. Or if you’re in network marketing, or any kind of wealth generating / make money online industry…
You feel like, well, it’s not gonna serve me to share that I’m struggling. Because who’s gonna then want to listen to me, and buy products from me, or through me as an affiliate, if I talk about the fact I’m struggling?
Well, the best thing you can do is start being honest…
It Was The Best Decision I Ever Made!
Thank you, to my first mentor Alex Jeffreys… Who forced me, basically through his advice, to start sharing where I was at, and what I’d gone through. And people started connecting with it.
Because you know what people are desperate for? They’re desperate to connect with people that understand them. And that’s the key, right?
You need your customer in your target market, your industry, to connect with you. And they connect through feeling like this person understands me. This person knows where I’m at.
But what if you’re not in that early stage then? What if you’ve broken through that? What can you do? How to connect with customers emotionally?
Well, the next problem that you likely to encounter is that you become so far detached from where you used to be, that you then forget the struggles you went through. Therefore you become detached. And your market stops feeling like you understand them.
Because if I constantly talk about, “Oh y’know, it’s so amazing making millions of dollars a year online.” Like, “These are my problems when I’m making millions online, and scaling and growing.” The person that’s stuck and struggling, not yet making $3,000 a month… They’re not gonna connect with me, relate to me, or feel like Dean Holland understands me. And so…
I Want To Share Some Advice On Connecting With Customers Online
The same advice I gave somebody in the Mastermind group…
If you are much more progressed and further ahead in your journey, in your business. But you’re still wanting to serve the person that’s stuck, like you used to be. Which pretty much is what we’re all doing.
When you’re an expert, you are serving the people that are going through what you’ve already been through. And you’ve solved the struggles they’re going through. So it is imperative that you’re able to connect with them.
If you have found that you’ve become detached from those feelings, and that situation. Then what you need to do is… What I recommend is…
Do you know your “Why?” Dean Holland gives a short motivational speech here about the need to find your reason why and doing what it takes, at the end of his trip to Russell Brunson’s ‘Mastermind’ workshop for online entrepreneurs back in 2018…
“Good morning, welcome to another episode of The Drive. Dean Holland here. So today is my last morning here in Boise, Idaho. I’m about to set off back home. And what a trip it has been!
We’ve discussed so many different things… The direction of our “Just The Tips” podcast that I do with James Friel, with whom I’m staying with over here.
We’ve also discussed my webinar, which is coming out as, “The Best Webinar Ever!” So much. Gosh! My brain is fried.
So I just wanted to come on here to say, “Hi”, and give you a brief update on where I’m at. I’m literally leaving Boise in, like, two hours. I’ll be getting on a plane to start my journey back to the UK.
And I know I said this the other day, but I really want to emphasise this…
You Have To Be Willing To Do What It Takes In Your Business
Now for some of you that’s going to mean investing in a mentor. For some of you that’s going to mean travelling to an event. For others that’s going to be working and getting more focused. Or breaking bad habits that you’ve currently got.
But the bottom line is… Only YOU can change the things that need to be changed. No one can force you. No one can make you do it. The only way that you can find the strength to do it, is to understand your ‘why’ – find your reason why.
Last night, I phoned back to the UK and spoke to my mum, and spoke to my fiance. Y’know, for me it’s all about family, and providing, and giving them the life they deserve, as well as myself.
And so you’ve got to find YOUR reason why, to be able to do this. Maybe you’ve got children and grandchildren. Perhaps you don’t like who you work for. Or even just don’t like just working for someone else.
Dig Deep And Find Your Reason Why
What are your reasons why? Find them. Dig deep. Find your reason why. And then do what it takes to make it happen, to change your life…
Just getting rich isn’t enough, even though it may seem like it when you’re poor. Here’s a salutary tale from Internet Profits CEO Dean Holland, which should serve as strong online business motivation for those of us working hard to build a better life…
“2016, I think this was the year where this was happening. My business was, in a financial sense, in the most successful position it’s ever been.
And I think one of the misconceptions that I certainly had in my life is that… When you have all the money, and you can afford anything that you’ve ever sought to strive to have… You think that you’ll never have any problems.
You’ll think that money is the answer to all of your issues, and all of the problems that you’re facing.
One Of The Scariest Things In The World Is…
When you get all the money, and you find that actually this wasn’t necessarily everything that I thought it was going to be.
And I found myself in a position where, yes… You could say financially, “He’s rich!”
But actually, I was miserable. I couldn’t actually bring myself to turn on the computer. I was just laying on the sofa at home every day, watching daytime television. Wearing joggers and crappy clothes, and just lying around being miserable.
And I guess, to a degree, maybe even going through a certain level of depression in my business. Because, what I found was that actually, I was lacking a purpose, I was lacking vision, I wasn’t feeling fulfilled
I wasn’t necessarily even serving the right type of customers that I wanted to serve. And I want you to understand that, if you are just striving for money in your business….
And that’s what you think is the complete answer to all of your problems… Yes, having money is better than not having money, of course right? Don’t mistake what I’m saying.
Online Business Motivation Tip
But what I want you to understand is that you have to have a reason behind that. What I guess I’m getting at is, you have to have reasons why… Why do you want your money? What are your goals?
And not just, “What are your goals?”… WHY do you want them?
Perhaps you are striving to build a business as an affiliate marketer. And you’re saying to yourself, “I need to make a million dollars a year to be fulfilled.” Well, why? Do you really need that?….
If you’re running any kind of enterprise, monitoring the key performance indicators of a business (KPIs) will enable you to improve and optimise it. Otherwise, without knowing these key business performance metrics, you might end up years down the line, still grinding away and not seeing results…
“Hey, welcome to today’s Drive. Dean here of course, on the way to Internet Profits HQ on this fine morning.
So, the way in which we kick off our week here at Internet Profits is, we have our ‘weekly interactions’. It’s just another way of saying when the team all get together.
Not everybody can be with us, because of time differences and things like that. But we have everybody that’s in the office. And we have the other team leaders join us from other divisions – from the coaching, the phone team, etc. And we look at several things.
This is something that I was able to take away from some friends of mine, with whom I was on a ‘Mastermind’ gathering recently. It’s how they structure their team, how they structure the company. How they bring everyone together.
They share in the same goals, missions, where everybody’s sharing everything… And, y’know, it’s a much, much better way of doing things than how we used to.
So, we’ve kind of just started this. Last week was the first one. But we’re still not fully into it yet. There are certain reports and spreadsheets that we’ve been setting up for people to be able to add certain key performance indicators metrics (KPIs) into. Like, key bits of data and information from their particular divisions in the business.
And ultimately it comes down to…
“What You Measure, Is What You Can Improve”
So we will now see, every week…
How much traffic we generate from our ads.
How much traffic we generate from partners and affiliates.
How many leads we get.
How many customers we acquire.
How much we spend on ads.
How much revenue we generate.
How many applications come in for our high ticket programs.
How many calls the team have, and how many sales were made.
All the different key business metrics, business performance metrics, KPIs…
All The Various Key Performance Indicators Of A Business
And this is what I guess I could share with you today. Obviously without knowing you personally, I can’t say with certainty what areas you need to be monitoring, and what key performance indicators you should be looking at.
But I definitely encourage you to look at the key metrics of your business. And to monitor them on a consistent basis.
If you are an affiliate marketer, for example. Then you will probably want to look at things such as