Here’s how NOT to approach website conversion optimization on your business website or blog, especially when trying to sell anything directly from a web page… Followed by the best advice to optimize your website for conversions:
“I just read something really dangerous online. I’ve got to talk about it in today’s Drive.
Website Conversion Optimization – A Warning!
Good morning, welcome to another episode of The Drive. It’s Dean here, of course. On the way to Internet Profits HQ here in the UK.
As I just said in the introduction, I read something on social media this morning.
Well, I read a few things – and alarm bells started ringing, and I thought I have GOT to speak about this to you today.
I’ve got to share this, because…
This Could Be Causing So Much Harm To So Many People
…and it’s scary! Let me explain…
So I saw in one of the groups that I belong to this morning, somebody asking a question something along the lines of, “What will work best for website conversion optimization? This, or this?”
Then you had all these people chiming in saying, “Oh, that way would work best. There’s no way the other way is correct, there’s no way that would work.”
And then you had other people saying, “No I’m not sure. I think the other way would work best for website conversion optimization.”
It was very apparent to me, as a bystander, looking in from the outside, that a lot of the opinions being given were from people that were just guessing what they think would work best.
Then something else that I saw, which was based on someone else’s testing (which is great right?) Someone else had done some testing on a certain thing for website conversion optimization.
It was actually on something that they’d added to their website that they thought would increase website conversions. And they were saying…
“I Thought This Would Increase Conversions, But It Didn’t”
So you’ve then got everyone else there commenting, saying, “Oh thanks so much for sharing this, you saved me wasting my time, so I won’t do this.”
And I thought, hang on a minute… This is dangerous! This is scary!
Right, I’ve got one more example, and then I’m going to tell you why this is so scary to me, and dangerous to your business…
Continue reading my post here: Website Conversion Optimization